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Startups Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Startups

Fintech’s $10.3B Q1 funding haul looks less impressive under the hood

Article
May 07, 2025

Funding hit a two-year high, but the concentration among megarounds points to deeper problems in the startup funding space

Investments in women’s health startups remain low

Article
Jan 24, 2025

Investments in women’s health startups are alarmingly low: Yet startups addressing conditions such as menopause have seen success when VC funding has gone their way, showing that investments in the space have a high potential for viable returns.

A tale of two startups: Anthropic and Perplexity

Article
Jan 02, 2025

AI darlings split the spotlight: Anthropic’s $30 billion valuation underscores its safety focus and enterprise ties, while Perplexity, worth $9 billion, battles legal woes and bets on ads to stay competitive.

Meta is latest AI rival to take legal action to block OpenAI’s for-profit pivot

Article
Dec 16, 2024

By questioning OpenAI’s shift, Meta warns of tax loopholes and nonprofit misuse, signaling growing tensions over funding ethics and competition in AI’s commercialization.

The Daily: GenAI Search Ads or GenAI Search Subscriptions?

Audio
Dec 12, 2024

On today’s podcast episode, we discuss when and where we will start to see ads alongside ChatGPT, how other AI startups are rolling them out, and what kinds of GenAI ads will be most impactful. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, and Analysts Jacob Bourne and Daniel Konstantinovic.

Western Europe Trends to Watch in 2025

Western Europe Trends to Watch in 2025

Report
Dec 11, 2024

Regulation will disrupt some digital players, while retail media and genAI adoption will create opportunities across advertising and commerce.

AI brain drain: NotebookLM innovators leave Google to launch their own startup

Article
Dec 05, 2024

Google loses key talent behind its AI-powered note-taking tool as former team members chase startup dreams and the chance to outpace their former employer.

Big Tech M&A set to rebound amid deregulation optimism, but JPMorgan urges caution

Big Tech M&A set to rebound amid deregulation optimism, but JPMorgan urges caution

Article
Nov 15, 2024

Regulatory rollbacks could ignite a wave of acquisitions, reshaping competition and spurring innovation amid economic optimism and shifting antitrust dynamics

Writer’s AI targets marketing copy, blogs, and social posts

Article
Nov 13, 2024

Big-name backers bet on its fast, cost-effective tools to improve marketing workflows and supercharge genAI innovation.

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The Future of Digital 2024: Latin America

The Future of Digital 2024: Latin America

Report
Mar 15, 2024

As Latin America’s digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time—and money—if they wish to maintain a competitive edge in today’s rapidly evolving business environment.

The future’s uncertain for prominent insurtechs that rely heavily on AI to calculate risk and pricing

The future’s uncertain for prominent insurtechs that rely heavily on AI to calculate risk and pricing

Article
Oct 27, 2023

Insurtechs that rely heavily on AI have been struggling to stay afloat—let alone disrupt the insurance model—when they lack the data to build better models.

Meta's strategic efficiency and diversification pay off

Article
Jul 28, 2023

Meta's strong earnings boost stock by 6%, owing to efficient cost-cutting measures, rebounding online ads, increased Reels engagement, and successful AI integrations.

AWS’ AI clearinghouse faces competition beyond Microsoft and Google

AWS’ AI clearinghouse faces competition beyond Microsoft and Google

Article
Apr 17, 2023

With Bedrock, Amazon courts an array of AI startups: The platform offers a smorgasbord of generative AI tools for enterprise. But moves by Databricks and Meta could take model training in-house.

5 developments to watch on the generative AI startup front

5 developments to watch on the generative AI startup front

Article
Mar 27, 2023

Billions of dollars are flowing to generative AI startups: High barriers to entry and a hard road to profitability mean a select few companies will eventually dominate a powerful market.

Startups already crippled by tech recession will struggle to find support post-SVB

Startups already crippled by tech recession will struggle to find support post-SVB

Article
Mar 15, 2023

SVB leaves void of startup support in its wake: Depositors may get their money back but they’ll lose the go-to institution for young companies accessing capital. Brace for startup failures.

Google considers an AI chatbot Search demo and more generative AI products

Google considers an AI chatbot Search demo and more generative AI products

Article
Jan 24, 2023

Google’s ChatGPT conundrum: Generative AI is becoming a headache for the tech giant that wants to take the ethical high road while also staying competitive in a fast-moving market.

OpenAI’s ChatGPT has competition on the generative AI monetization front

OpenAI’s ChatGPT has competition on the generative AI monetization front

Article
Jan 17, 2023

Startups put OpenAI’s Microsoft advantage to the test: OpenAI is becoming one of the US' most valuable startups over its sensational generative AI. Leadership in the space requires skillful monetization.

Microsoft’s $10B investment in OpenAI could help fuel AI funding trend

Microsoft’s $10B investment in OpenAI could help fuel AI funding trend

Article
Jan 11, 2023

Microsoft hitches its AI wagon to OpenAI’s ChatGPT: Investing $10 billion will give Microsoft 75% of OpenAI’s profits and priority access to innovation it can fold into web search and software solutions.

8 economy-boosting startups to watch in 2023

8 economy-boosting startups to watch in 2023

Article
Dec 28, 2022

Not all startups are feeling the VC funding pinch: Investors are still funding startups, but they’re more selective, gravitating toward tech areas that show promise for enterprises without the risk.

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