Secondhand Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Secondhand
US Online Fashion Resale 2023

US Online Fashion Resale 2023

Report
Apr 05, 2023

Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds—and Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?

US Resale Forecast 2023

US Resale Forecast 2023

Report
Apr 03, 2023

As consumers continue to grapple with inflation and economic uncertainty, our inaugural forecast shows that the US resale market will remain one of the fastest-growing segments in retail.

5 charts showing what resale ecommerce growth means for your brand

5 charts showing what resale ecommerce growth means for your brand

Article
Mar 21, 2023

Next year, ecommerce will make up 75% of total US resale volume and reach $90 billion, according to our forecast. US resale is also growing faster than overall retail sales, and retailers want in on the market. Whether you’re launching a resale program or examining the opportunity, here are five charts to help.

Luxury resale is on the rise as consumers compromise between cost and comfort

Article
Jan 25, 2023

As consumers balance the cost of necessities with the desire to splurge, secondhand luxury is a sweet spot, giving shoppers a way to treat themselves without breaking the bank. The category, which was valued at €43 billion ($45.21 billion) in 2022, will continue to grow, driven by cost-conscious and sustainability-minded consumers.

Naver places a big bet on recommerce

Naver places a big bet on recommerce

Article
Oct 05, 2022

Naver sets its sights on the US with Poshmark acquisition: The South Korean tech giant plans to use its resources and ecommerce capabilities to create a “socially responsible and sustainable shopping experience.”

Fashion resale is popular among consumers, but platforms struggle to make money

Fashion resale is popular among consumers, but platforms struggle to make money

Article
Mar 09, 2022

Fashion resale platforms focus on expansion first, profits later: The RealReal, thredUP, and Poshmark all saw strong sales in 2021, but must now cope with slow shopper growth and high infrastructure costs.

Spotlight: US Online Fashion Resale

Spotlight: US Online Fashion Resale

Report
Jan 26, 2022

Fashion resale has become one of the fastest-growing segments in apparel retail, and this year most sales will take place online. This report looks at our inaugural forecast for online resale fashion and how brands and retailers can leverage new opportunities in this rapidly ascending sector.

Where consumers are most comfortable with secondhand clothing

Where consumers are most comfortable with secondhand clothing

Article
Nov 30, 2021

In China and the US, 59% of internet users are comfortable using secondhand clothing items, making those countries where the resale fashion economy is most ripe for growth.

ThredUP’s president on why he’s “confident and optimistic” about the future of resale

ThredUP’s president on why he’s “confident and optimistic” about the future of resale

Interview
Nov 08, 2021

At Web Summit 2021, we caught up with Anthony Marino, president of online consignment and thrift store thredUP, to discuss the secondhand market’s growth, how resale drives sustainability , and how the company is expanding its footprint with its resale as a service offering.

Why Is Fast Fashion Thriving in the Era of Sustainable Shoppers?

Why Is Fast Fashion Thriving in the Era of Sustainable Shoppers?

Article
Jan 27, 2020

Consumers have become more socially conscious in the ways they shop. At the same time, the notoriously unsustainable practice of fast fashion is thriving.

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