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Returns Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Returns

3 ways retailers like Walmart, Target, and Costco use private label to keep costs down, build brand loyalty

Article
Jun 13, 2023

Private label products give retailers more control over sourcing, manufacturing, and pricing, which they can use to offer items for lower costs, encouraging consumers to try new products, leading to lifelong brand ambassadors who will swear by your brand. Here’s how Target, Walmart, and Costco are labeling up.

How Ikea innovates to keep up with an expanding ecommerce market

Article
Jun 08, 2023

This year, furniture and home furnishings will make up a $179.75 billion ecommerce market in the US, according to our forecast, and growth is accelerating. With challenges coming from big names like Amazon and Walmart and resale platforms like Facebook Marketplace and Craigslist, Ikea has no choice but to innovate to keep up.

Target bucks an industrywide trend by offering a year-long return policy for private label goods

Target bucks an industrywide trend by offering a year-long return policy for private label goods

Article
May 25, 2023

Target offers a year-long return policy for its private labels: That’s a very different approach from most retailers, which have made steps to clamp down on returns.

3 ways fashion ecommerce will evolve through generative AI and ChatGPT

3 ways fashion ecommerce will evolve through generative AI and ChatGPT

Article
Apr 13, 2023

While retail as a whole is looking for ways to deploy generative AI to support operations and enhance customer experience, fashion ecommerce is likely to see some of the biggest impacts.

3 ways retailers can reduce return costs—without charging customers fees

3 ways retailers can reduce return costs—without charging customers fees

Article
Apr 04, 2023

Total US retail return volume will reach $627.34 billion this year, a 2.2% increase YoY, according to our forecast. Some retailers are turning to return fees to make up for increased costs, but that’s a risky move that may end up alienating customers. Here are three alternatives to return fees, ranging from the short term (building out product descriptions and customer reviews) to the long term (creating a returns as a service offering).

From ChatGPT to social commerce, here are 4 trending topics from Shoptalk 2023

From ChatGPT to social commerce, here are 4 trending topics from Shoptalk 2023

Article
Mar 29, 2023

“Everybody’s talking about generative AI,” said our analyst Suzy Davidkhanian. “The underlying question is, will it last? Or will it be the next metaverse?” (Spoiler alert: She thinks it’s here to stay.) Davidkhanian shares her thoughts on some of the overarching trends from this week’s event.

A perfect storm of factors fueled increased returns during the 2022 holiday season

A perfect storm of factors fueled increased returns during the 2022 holiday season

Article
Mar 17, 2023

After two years of outsized growth, ecommerce returns dipped by 2.5% year over year per our estimates, and we now expect ecommerce return rates to approach pre-pandemic levels by 2026

Ecommerce return rates rose in retail’s longest holiday season yet

Article
Mar 09, 2023

At least 10% of US ecommerce orders were returned each week from last November through mid-January, according to Salesforce. The return rate was as high as 16% in some weeks, a significant increase over the previous holiday season.

US Holiday 2022 Retail Returns

US Holiday 2022 Retail Returns

Report
Mar 01, 2023

Deal-seeking by consumers, heavy discounting from retailers, and a longer holiday shopping season drove an uptick in returns during the 2022 holiday season. Retailers will need to plan their promotional calendars carefully to manage returns in 2023.

How Gen Z shops and buys in 5 charts

How Gen Z shops and buys in 5 charts

Article
Feb 21, 2023

As Gen Zers’ buying power grows, retailers need to understand the best ways to connect and engage with them, whether that’s through leaning into product discovery or creating a more seamless payment process. We take a look at some of Gen Z’s shopping habits and what they mean for retailers.

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Returns surged during the pandemic-fueled ecommerce boom, but some relief is in sight

Returns surged during the pandemic-fueled ecommerce boom, but some relief is in sight

Article
Feb 15, 2023

Online purchases will account for a growing share of total US retail returns.

US Retail Ecommerce Returns 2023

US Retail Ecommerce Returns 2023

Report
Feb 08, 2023

Generous returns policies have encouraged shoppers to buy online, but an unsustainable wave of returned goods is forcing retailers to rethink their strategies.

6 creative ways retailers can prevent returns

Article
Feb 02, 2023

Returns have always been expensive for retailers, but right now they’re at an all-time high. “We’re seeing a lot of the fast-fashion retailers like Zara and others like J.Crew, and Abercrombie & Fitch starting to charge return shipping for online orders,” said our analyst Sky Canaves. But there’s more to it than charging. Here are six strategies for reducing returns.

It’s cost vs. convenience in the battle of returns

It’s cost vs. convenience in the battle of returns

Article
Jan 25, 2023

This year, US retail returns volume will reach $627.34 billion, representing 8.5% of all retail sales, according to our forecast. After surging in 2020 and 2021 (due to the pandemic ecommerce boom and stimulus-driven boost in consumer spending), growth normalized last year and will continue to slow through 2024.

Spiking holiday returns could lead retailers to adjust their policies

Article
Jan 12, 2023

Retailers struggle under the weight of holiday returns: Global returns grew 63% YoY as economic concerns drove shoppers to rethink purchases.

The future of shopping, retail tech, and returns, as explained by our analysts

Article
Jan 06, 2023

“We used to talk about ‘omnichannel’ and we should just be talking about ‘commerce.’” That’s according to our analyst Suzy Davidkhanian, speaking on our “Behind the Numbers: Reimagining Retail” podcast.

The top reasons online shoppers make returns

The top reasons online shoppers make returns

Article
Dec 29, 2022

The leading reason consumers in the UK and US return online purchases is due to fit, size, or color, according to Coveo. Damage, defects, and poor quality are other top reasons. Some 18% of UK and US consumers make returns because they order multiple sizes with the intent of keeping only those that fit.

Can retailers quell rising return rates without losing sales?

Can retailers quell rising return rates without losing sales?

Article
Dec 27, 2022

Retailers’ return rates are rising: That’s a significant challenge to merchants’ bottom lines, but it also presents an opportunity for those that offer a straightforward process.

5 retail trends that will shape 2023: social commerce, retail media, and more

Article
Dec 15, 2022

What does 2023 have in store for retailers? The answer is a bit of a mixed bag.

UK Trends to Watch for 2023

UK Trends to Watch for 2023

Report
Dec 14, 2022

Economic conditions will have a huge effect on the retail, media, and marketing industries in 2023. For companies to succeed, the cost-conscious consumer must be front and center.

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