Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Returns Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Returns
Retail Trends to Watch for 2023

Retail Trends to Watch for 2023

Report
Dec 08, 2022

Another eventful year is on tap for retailers as inflation forces consumers to prioritize basics, supply chain snarls continue, and customer loyalty wanes. Retailers that cut costs or add new revenue streams—and provide frictionless customer experiences—will prevail.

The value of US online returns will reach $279.03 billion this year, more than doubling since 2019

Article
Dec 02, 2022

The share of online purchases that shoppers return keeps rising: That’s a growing challenge for retailers seeking to rein in costs without hindering the customer experience.

Retailers gear up to face holiday returns

Article
Nov 16, 2022

With Black Friday just a week and a half away, the holiday shopping season is upon us. And for every perfect gift that consumers cross off their lists, there’s bound to be one or two that miss the mark. Retailers are already preparing for the inevitable pile up of returns, which is good because those costs can swell quickly.

Pinduoduo’s Temu takes an “Everyday is Black Friday” approach to win customers

Article
Oct 24, 2022

Temu bets low prices will be enough to attract shoppers: But the Pinduoduo-owned platform will have to improve the customer experience to turn initial interest into lasting gains

Walmart leans into convenience in the lead up to the holidays

Article
Sep 26, 2022

Walmart’s holiday messaging focuses on convenience and value: The retailer introduces three new returns options and price rollbacks in key categories.

How returns policies affect customer retention

How returns policies affect customer retention

Article
Sep 09, 2022

Charging for returns is an easy way to lose customer loyalty: Retailers need to think of returns as an extension of the customer experience—and not just a cost to be managed.

What’s next in ecommerce growth?

Article
Sep 02, 2022

This week, our Reimagining Retail podcast crew gave their predictions on what will drive the next phase of ecommerce growth, ranked from least “spicy” to four-alarm fire.

Macy’s, Nordstrom, and other department stores go local

Macy’s, Nordstrom, and other department stores go local

Article
Jul 22, 2022

Macy’s, Nordstrom bet on smaller stores as shoppers move away from malls: Department stores are taking a localized approach to reach more consumers and speed up fulfillment.

Retailers look for innovative ways to reduce returns and their environmental impact

Retailers look for innovative ways to reduce returns and their environmental impact

Article
Jul 20, 2022

Retailers embrace unconventional returns tactics: While some like Boohoo are charging fees to offset costs, other methods like UGC content and peer-to-peer returns are gaining steam.

Rising returns rates add to retailers’ woes

Rising returns rates add to retailers’ woes

Article
Jun 17, 2022

Retailers struggle with online returns, but charging won’t help: Brands like Asos and Boohoo should focus on improving the customer experience to help mitigate the effects of inflation and bracketing.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Why Zara charging for online returns may backfire

Why Zara charging for online returns may backfire

Article
May 12, 2022

Zara is charging UK customers £1.95 to return online orders: The fee may help preserve Zara’s margins, but it could come at a cost to brand loyalty.

Online returns eat into retailers’ bottom lines

Online returns eat into retailers’ bottom lines

Article
Apr 18, 2022

Retailers need multiple approaches to curb the cost of returns: With online returns costing retailers 21% of their order value on average, retailers need several ways to lower associated fees.

What's next for BNPL, retailers step into the metaverse, and an avalanche of returns

What's next for BNPL, retailers step into the metaverse, and an avalanche of returns

Audio
Feb 01, 2022

On today's episode, we discuss how buy now, pay later (BNPL) adoption will continue to evolve and what's next for these services. We then talk about what retailers' first step into the metaverse should look like and what retailers should be doing with their avalanche of returns. Tune in to the discussion with our analyst Sky Canaves.

Swelling returns force retailers to rethink the shopping experience

Swelling returns force retailers to rethink the shopping experience

Article
Jan 27, 2022

Buyer's remorse intensified in 2021 as ecommerce adoption rose: High return rates are cutting into retailers’ margins and increasing inventory pressure.

UK Post-Pandemic Retail

UK Post-Pandemic Retail

Report
Nov 19, 2021

As UK consumers settle on new ways of shopping and buying post-pandemic, retailers must keep pace and cater to these new habits.

How consumer sentiments toward Amazon and Walmart compare

Article
Oct 15, 2021

US consumers generally hold a more positive attitude toward Amazon than to its closest ecommerce rival, Walmart.

UPS and Kohl’s are the top US locations for Amazon returns

UPS and Kohl’s are the top US locations for Amazon returns

Article
Aug 02, 2021

These partnerships streamlined Amazon’s returns process

Smartphone time is changing, negative reviews, and to be, or not to be, like Amazon

Smartphone time is changing, negative reviews, and to be, or not to be, like Amazon

Audio
Jun 22, 2021

On today's episode, we discuss what the pandemic did to the time we spend on our smartphones, which mobile activities people do more of, and what app category has emerged as a dark horse. We then talk about how a product's first review can impact the rest, how retailers can get returns under control, and whether it's better to be more, or less, like Amazon. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

How to deliver exceptional CX in the wake of the pandemic

Article
Jun 03, 2021

The customer experience landscape has changed dramatically over the last year as pandemic-induced lockdowns and social distancing pushed many consumers to try new technologies and experiences, such as click and collect, proximity payments, and augmented reality.

Ecommerce and Retail Customer Experience 2021

Ecommerce and Retail Customer Experience 2021

Report
May 24, 2021

Across brick and mortar and ecommerce, the customer experience landscape has changed dramatically—and permanently—during the pandemic.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or