Retail media Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail media

The Trade Desk beats Q1 expectations, posts 25% revenue growth

Article
May 09, 2025

After last quarter’s rare miss, The Trade Desk delivers: Strong earnings and UID2 adoption signal confidence for 2025 and beyond.

Creative services are a top retail media priority

Creative services are a top retail media priority

Article
May 08, 2025

Nearly three-quarters (74%) of US sell-side retail media decision-makers rank creative services as one of the most important services/solutions that retail media networks (RMNs) offer, according to Dentsu’s 2025 Retail Media Industry report.

Mercado Libre’s retail media sales grow 50% YoY—and there’s plenty of runway ahead

Mercado Libre’s retail media sales grow 50% YoY—and there’s plenty of runway ahead

Article
May 08, 2025

Mercado Libre’s retail business is thriving: Advertising revenues rose 50% YoY in Q1, and there’s ample room for growth.

Marketers pull back from branding to focus on performance

Marketers pull back from branding to focus on performance

Article
May 06, 2025

Marketers are cutting branding spend in favor of performance media: Search and retail win as caution dominates strategy.

Sam’s Club, Gopuff bet on better measurement to win more ad dollars

Article
May 05, 2025

As tariffs put pressure on retail media budgets, advertisers are, in turn, pressuring retail media networks (RMNs) for more sophisticated measurement tools that provide them with richer data across the entire funnel.

Wayfair’s suppliers hold back on price increases, helping US sales grow 1.6% YoY in Q1

Article
May 01, 2025

Wayfair’s US sales rose 1.6% YoY in Q1: Despite growing macroeconomic headwinds and a frozen housing market, demand remained strong.

3 digital marketing myths debunked by EMARKETER at Possible

Article
Apr 29, 2025

Marketers face rising pressure from tariffs, triopoly dominance: Growth is coming from mid-tier platforms and smarter strategies, EMARKETER analysts say at Possible conference.

Combined retail and financial institutions are an opportunity for Latin American commerce media

Combined retail and financial institutions are an opportunity for Latin American commerce media

Article
Apr 28, 2025

Many retailers in Latin America like Mercado Libre, Rappi, and even Walmart function not only as commerce players, but as financial institutions as well. As a result, commerce media in Latin America is charting a different course than it has in the US, one that could result in unique opportunities for companies with access not only to shopper habits, but to financial data as well.

Samsung Ads debuts ad suite for interactive CTV campaigns

Article
Apr 28, 2025

Samsung Ads launches Creative Canvas to streamline interactive CTV ads: It aims to capture midmarket brands focused on speed and engagement.

What Traveler Media Can Do That Retail Media Can't with Kinective Media by United Airlines | Behind the Numbers

Audio
Apr 25, 2025

On today’s podcast episode, we discuss what traveler media can do that retail media can’t, what makes travelers more receptive to personalized ads, and the possibilities that emerge once fast, free WiFi becomes ubiquitous on planes. Join Senior Director of Podcasts and host Marcus Johnson, Principal Analyst Sarah Marzano, and the CEO of MileagePlus, United Airlines Richard Nunn. Listen everywhere and watch on YouTube and Spotify.

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Beyond Amazon: How smaller retail media networks are innovating to compete

Article
Apr 21, 2025

With Amazon accounting for 76.7% of the US retail media industry’s $60.81 billion in ad spend, smaller retail media networks (RMNs) have to innovate to differentiate themselves in the longtail of the marketplace.

Meta courts retail media dollars with new performance-focused ad features

Article
Apr 21, 2025

Meta enhances its retail media tools: New APIs and ad formats aim to drive in-store and ecommerce sales while offering retailers better attribution data.

Latin America’s retail-finance convergence presents a unique commerce media model few markets can match

Latin America’s retail-finance convergence presents a unique commerce media model few markets can match

Article
Apr 18, 2025

Multi-industry players have the power to redefine the future of commerce media advertising. Unlike in the US, where retailers and FIs typically operate independently, many Latin American retailers act as financial services providers—offering credit lines, digital wallets, and other banking products to unbanked and underbanked consumers.

UK Loyalty and Membership Programs 2025

UK Loyalty and Membership Programs 2025

Report
Apr 17, 2025

Brand loyalty membership is rebounding in the UK as shoppers turn to loyalty programs for savings. Supermarkets are driving innovation, but there is space for brands and retailers of all sizes to boost revenues and forge stronger customer connections.

Walmart brings Vizio CTV inventory to advertisers in retail media push

Article
Apr 15, 2025

Vizio boosts Walmart’s retail media edge: New beta program brings exclusive connected TV inventory under Walmart’s direct control.

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

The retail media squeeze: Navigating tariffs, budget cuts, and performance pressure

Article
Apr 14, 2025

No matter when or how they land, President Donald Trump’s tariffs will shake up retail and digital media.

Behind the Numbers: How Players Are Trying to Stand Out in the Commerce Media Universe

Audio
Apr 11, 2025

On today’s podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.

Fastest-Growing Digital Segments 2025–2027

Fastest-Growing Digital Segments 2025–2027

Report
Apr 10, 2025

What do brands need to know about the next wave of digital growth?

Why Amazon wants TikTok and what it means for its retail media and ecommerce businesses

Article
Apr 09, 2025

Last week, Amazon made a last-minute offer to buy TikTok, just days before President Donald Trump postponed enforcement of the sale-or-ban law for another 75 days. Reportedly, the bid isn’t being taken seriously, so it’s unlikely the deal will go through. However, the deal is worth considering because it shows how Amazon is trying to maintain its status as the top retail media network and ecommerce retailer in the US.

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