As delivery markets mature, acquiring Delivery Hero strengthens Uber's global platform and its appeal to multinational advertisers.

Netflix revenues mask engagement strain: Q2 sales rose 13%, but slow viewing gains raise doubts about keeping audiences—and advertisers—engaged.

At Cannes Lions 2026, Vassili Samolis, Vice President of Ad Products and AI Foundations, DoorDash, joined EMARKETER’s Sarah Marzano in our studio to share how AI is transforming the future of commerce media.

Financial media networks are growing fast, but they face a fundamental weakness: Consumers bank everywhere and shop elsewhere. Closing that gap will determine whether they become major media players or niche data providers.

This FAQ covers Amazon Ads' scale, its expansion beyond the marketplace, and how advertisers should use it.

This FAQ covers search advertising's scale, the AI-driven traffic shifts reshaping it, and how advertisers should redistribute demand-capture budgets in 2026.

More flexible loyalty benefits could strengthen both customer retention and retail media appeal.

Episodic content tests whether branded storytelling can capture shoppers’ attention in stores and drive incremental sales.

Different playbooks emerge as companies look to monetize their chatbots without losing trust.

Hearst’s AURA IQ goes real-time: AI turns briefs and reader data into instant media plans, doubling CTR in early tests.

Most shoppers are fine with screens in grocery stores and a growing number are actively buying because of it. What they won't tolerate is a screen that gets in their way.

Reddit opens Shopify to all advertisers: Global rollout ties community intent to DPAs, easing catalog setup and courting retail budgets.

Programmatic has effectively become the defining mechanism for delivering ads. This benchmark guide unpacks how programmatic advertising is shaping spend in key channels.

Q1 results show how the largest ad companies are weathering uncertainty around the Iran war and AI spending