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Retail media Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail media

Walmart widens the gap with competitors as it doubles down on offering value, convenience

Article
Nov 16, 2023

Walmart’s grocery, ecommerce business powered it through another solid quarter: The retailer’s emphasis on value and convenience are helping it win market share, even as shoppers exhibit more signs of price sensitivity.

Which ride-sharing platform presents a bigger opportunity for advertisers?

Article
Nov 13, 2023

77.6 million people in the US will use Uber or Lyft next year, according to our August 2023 forecast.

Amazon’s grocery reboot begins to take shape

Article
Nov 09, 2023

Amazon will offer grocery delivery to non-Prime members nationwide: The retail giant also plans to resume opening Amazon Fresh stores next year.

Instacart’s advertising revenues jump 19%

Article
Nov 08, 2023

Instacart leans on advertising to bolster its bottom line: The company’s advertising revenues grew 19%, significantly outpacing the 4% growth in the number of online orders on its platform.

Retail Media Ad Spending, UK

CollectionSnapshot
Nov 07, 2023

Authenticity is key: Reaching the Gen Z consumer | Sponsored Content

Article
Nov 06, 2023

Gen Z is redefining family, community, and what’s expected from the shopping journey. Brands will need to meet these driven, digital natives where they are with dynamic media experiences to capture and retain loyalty.

Reimagining Retail: How search is changing how we shop today—and in the future

Audio
Nov 01, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how retailers are staying ahead of the curve on search and also search within retail media. Then for "Red-Hot Retail," our analysts give us some spicy predictions about the future of search in retail. Join our analyst Sara Lebow as she hosts analyst Sky Canaves and director of Briefings Jeremy Goldman.

Retail Media Ad Spending, Brazil

CollectionSnapshot
Oct 31, 2023

Retail Media Ad Spending, Canada

CollectionSnapshot
Oct 31, 2023

Retail Media Ad Spending, France

CollectionSnapshot
Oct 31, 2023
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Retail Media Ad Spending, Germany

CollectionSnapshot
Oct 31, 2023

Retail Media Ad Spending, Mexico

CollectionSnapshot
Oct 31, 2023

Retail Media Ad Spending, US

CollectionSnapshot
Oct 31, 2023
Ride-Hailing 2023

Ride-Hailing 2023

Report
Oct 31, 2023

The ride-hailing industry will hit a new record for users and sales in 2023. As the market expands, both Lyft and Uber are laying the groundwork for significant advertising in the future.

Ecommerce Channel Ad Spending, US

CollectionSnapshot
Oct 26, 2023

AI can help with targeting, but it can’t do the whole job, retail media execs say

Article
Oct 23, 2023

Targeted, relevant advertising that motivates shoppers to buy is the goal of any retail marketer. But with retail media advertising sitting so close to the point of purchase, the potential upside is even greater.

What retail media has to gain from CTV, according to 5 industry experts

Article
Oct 23, 2023

Retail media and connected TV (CTV) are like peanut butter and chocolate, Danielle DeLauro, executive vice president at the Video Advertising Bureau, said at Advertising Week New York last week. “Together, there’s nothing better.”

Holiday Shopping 2023

Holiday Shopping 2023

Report
Oct 17, 2023

Ecommerce sales will return to double-digit growth this holiday season amid a backdrop of healthy consumer spending.

Ad outlook for the rest of the year shows signs of hope

Article
Oct 16, 2023

A hurting US ad market is showing signs of recovery. Our forecast predicts 3.8% growth in overalUS media ad spend this year, for a total of $353.86 billion. Magna upped its US ad spend forecast for 2023 YoY growth from 4.2% to 5.2% in September. And in August, the US ad market achieved two consecutive months of growth for the first time since last June.

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