Retail & ecommerce briefing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Retail & ecommerce briefing

Package theft takes a toll on ecommerce

Article
Dec 23, 2025

Brands that offer real-time updates and hassle-free refunds can turn theft frustrations into loyalty wins.

Retailers talk big on genAI, but most are still testing the waters

Retailers talk big on genAI, but most are still testing the waters

Article
Dec 22, 2025

Most retailers are still in the early stages of genAI adoption; while results are limited thus far, companies are bullish about opportunities for efficiency gains and improved CX.

Temu and Shein scramble for growth as trade barriers tighten

Article
Dec 22, 2025

Temu and Shein face a highly uncertain future, with both at the mercy of global trade policies amid growing tensions over ultra-cheap Chinese exports.

Value perceptions shaped where and how consumers dined in 2025

Value perceptions shaped where and how consumers dined in 2025

Article
Dec 22, 2025

Consumers traded down or tapped out throughout 2025, making value deals essential for restaurant survival.

AI platform-driven ecommerce sales will account for 9% of US online sales by 2029

Article
Dec 19, 2025

Platforms like ChatGPT are influencing more purchases, with sales forecast to hit $144 billion by 2029.

Gift cards remain a top holiday choice as retailers face pressure to tackle fraud

Gift cards remain a top holiday choice as retailers face pressure to tackle fraud

Article
Dec 19, 2025

Gift cards remain a resilient holiday staple, valued for convenience and budget control, even as rising fraud concerns prompt retailers to bolster security measures and consumer warnings.

Instacart’s FTC settlement fits a familiar enforcement pattern

Instacart’s FTC settlement fits a familiar enforcement pattern

Article
Dec 19, 2025

The FTC's recent settlement penalties remain too small to shift corporate behavior.

Our favorite episodes of ‘Reimagining Retail’

Article
Dec 19, 2025

Here are four “Reimagining Retail” episodes to queue up for your holiday travel.

Private labels had a moment in 2025. That trend is unlikely to cease anytime soon.

Private labels had a moment in 2025. That trend is unlikely to cease anytime soon.

Article
Dec 19, 2025

Store brands grew 3.7% while national brands lagged at 1.1%, widening the value gap for inflation-hit shoppers.

The retail brands that thrived in 2025, and those that struggled

Article
Dec 19, 2025

Retailers with a well-defined identity delivered strong growth in 2025.

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Industry KPIs: Q3 foot traffic trends reveal consumer strain

Industry KPIs: Q3 foot traffic trends reveal consumer strain

Article
Dec 18, 2025

Foot traffic trends softened retail in Q3, a potentially troubling sign for holiday spending, according to our Industry KPI data from Placer.ai. The four categories tracked—discount and dollar stores, grocers, department stores, and home improvement stores—had slower growth from July to September, providing more evidence that consumers are feeling the strain of higher living costs. The data points to a rocky year-end for department stores and home improvement retailers, which have struggled this year to overcome sluggish consumer sentiment and uneven spending. At the same time, retailers that offer necessities and can deliver clear value are positioned to win.

Inflation unexpectedly cooled in November, but many everyday costs keep climbing

Inflation unexpectedly cooled in November, but many everyday costs keep climbing

Article
Dec 18, 2025

US inflation eased more than expected in November, with headline CPI rising 2.7% and core inflation slowing to 2.6%, but many highly visible essentials—including electricity, insurance, beef, and coffee—continue to climb much faster than the overall index. These increases are weighing on sentiment as wage gains cool and more households struggle to cover rising costs, leading to softer financial confidence and growing paycheck-to-paycheck pressures. With forecasts pointing to weaker real spending and looming jumps in healthcare premiums, easing inflation does little to offset the reality that household budgets remain under significant strain.

Nike’s turnaround gains momentum, but the brand has a China problem

Article
Dec 18, 2025

Nike is in the "middle innings" of a multiyear turnaround, making tangible progress in rebuilding its wholesale business and reigniting growth in North America, even as deeper challenges persist. Revenues and earnings topped expectations, with wholesale gains helping offset continued declines in Nike Direct and a sharp pullback in Greater China. That progress has come at a cost, however, as promotions and tariff headwinds weighed heavily on margins. With direct-to-consumer sales and China unlikely to rebound quickly, Nike’s recovery will depend on steady execution and patience as it works through lingering structural and demand-related pressures.

Olive Garden’s Never Ending Pasta Bowl promotion drives strong gains in FYQ2

Olive Garden’s Never Ending Pasta Bowl promotion drives strong gains in FYQ2

Article
Dec 18, 2025

As rising food-away-from-home costs push diners to prioritize value, Darden Restaurants is gaining ground with compelling offers like Olive Garden’s $13.99 Never Ending Pasta Bowl and LongHorn’s budget-friendly lunch plates, which helped drive strong Q2 sales and foot traffic gains. Net sales rose to $3.10 billion and same-restaurant sales exceeded expectations, though higher beef costs pressured margins. With both Olive Garden and LongHorn outperforming and fine dining posting modest growth, Darden has raised its full-year sales outlook, reflecting confidence that its value-forward approach will keep resonating with cost-conscious consumers.

General Mills looks to product innovation to drive sales in a challenging environment

General Mills looks to product innovation to drive sales in a challenging environment

Article
Dec 17, 2025

General Mills reports that lower- and middle-income consumers remain financially strained, driving more at-home eating and increased reliance on promotions while trimming discretionary purchases like wet dog food. In response, the company is boosting product innovation by 25% and sharpening pricing to compete with lower-cost alternatives, with early wins such as Cheerios Protein gaining meaningful market share. Despite a tough environment, General Mills outperformed expectations in FYQ2, a sign that its adaptive strategy is gaining traction, though our team notes that CPG brands must continue innovating and pricing smartly to maintain share amid ongoing consumer pressure.

Online returns are down 2.5% this holiday season

Online returns are down 2.5% this holiday season

Article
Dec 17, 2025

Online return volumes dipped 2.5% YoY early in the holiday season, though momentum slowed after Cyber Week and a surge is still expected post-Christmas, consistent with retailers’ forecasts that returns will represent 15.8% of annual sales. To curb costly returns, merchants are improving product detail pages and adopting tools like virtual try-on, while many are also adding return fees—moves that risk dampening demand as shoppers grow wary of stricter policies. A smoother, more supportive returns experience remains critical, as most consumers hesitate to buy when returns seem difficult and reward retailers that make the process easy and fast.

UK holiday spending set to rise—but inflation could erase the gains

Article
Dec 17, 2025

UK holiday spending is expected to rise 3.5% this year, according to PwC, with average spending per shopper projected to increase 2.7%, driven in part by younger consumers planning to increase their budgets. Beneath the surface, however, the outlook is less robust. After accounting for inflation, sales volumes are likely to be flat or slightly negative, as most shoppers expect to spend the same amount as last year, and higher prices shape behavior. Tepid consumer confidence and rising living costs are pushing households to manage spending more carefully, a dynamic likely to carry over into 2026 and increase pressure on retailers to deliver clear value.

Consumers’ resilience is being tested by weakening labor market, tariff pressures

Article
Dec 16, 2025

Consumer spending held up in October, despite broader signs of growing strain on lower- and middle-income consumers. Retail sales rose 3.5% YoY, according to the US Commerce Department. Control group sales—which exclude food services, autos, building materials stores, and gas stations, and are used to calculate GDP—increased 0.8% MoM, the biggest rise in four months. However, the US economy appears increasingly fragile. While spending is growing at a healthy pace for now—largely due to higher-income households with a greater capacity to absorb higher prices and a stronger appetite for discretionary purchases—a softening labor market and tariff-driven inflation could push consumers to pull back next year.

Home Depot follows in Lowe’s footsteps with creator network launch

Home Depot follows in Lowe’s footsteps with creator network launch

Article
Dec 16, 2025

Home Depot introduced The Home Depot Creator Portal, a centralized hub that offers resources and earning opportunities for creators developing home improvement content. The creator portal is intended to inspire creators while giving them access to advertising opportunities with Home Depot and its extensive supplier network. More retailers are setting up their own creator platforms as they look to tap into influencer marketing and ensure relevance as more product discovery shifts to social media. Establishing a creator platform allows retailers to bring greater standardization and quality control to their influencer partnerships, while still taking advantage of all the opportunities that influencer marketing can offer.

Looma raises $13 million to expand its in-store retail media network

Looma raises $13 million to expand its in-store retail media network

Article
Dec 16, 2025

Looma raised $10 million in Series B funding and a $3 million credit facility to expand its network of 7,000 in-store screens, which now reaches 27 million shoppers monthly across major grocers such as Kroger and H-E-B. Its recent rollout to 600 Kroger wine and spirits departments followed a multiyear test that boosted category sales and delivered strong returns for featured brands. Although in-store retail media is scaling more slowly than expected, grocery remains a key proving ground, with most retailers planning activations. Success will hinge on solutions that pair broad reach with measurable sales lift—an area where Looma’s early results stand out.

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