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Restaurants Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Restaurants

US small businesses net modest Black Friday wins, benefiting from BNPL

Article
Dec 03, 2025

US small businesses largely missed out on the record Big Five shopping, per a Fiserv press release. Issuers and payment providers should look to boost their local merchants’ sales and consumers’ spending by making it easier to shop small. Local neighborhood networks like Square Neighborhood and Bilt’s local deals can encourage SMB spending in consumers’ stomping grounds. Integrated BNPL offers may also entice spending from young consumers who are adverse to the perceived risks of revolving credit or are locked out from traditional lines.

From rebrand to reversal: Cracker Barrel’s 6-day identity crisis

Article
Sep 04, 2025

Cracker Barrel’s short-lived rebrand—and its rapid reversal—has quickly become a cautionary tale for heritage brands navigating change.

After verticalization push, Square brings all POS offerings under one app

Article
Apr 25, 2025

This can help the POS provider attract a wider range of customers and cross-sell other features

5 key stats on tariffs: Retail ad budgets, fast-food restaurants could be hit hardest

5 key stats on tariffs: Retail ad budgets, fast-food restaurants could be hit hardest

Article
Apr 16, 2025

Retailers are feeling the ripple effects of new tariffs as consumers brace for higher prices. While some shoppers accept the trade-off, many are already adjusting their habits—from cutting back on fast food to seeking out deals. To stay competitive, brands must focus on value, transparency, and smart messaging. Here are five key stats on how tariffs are shaking things up.

Toast achieves profitability milestone despite growing competition

Article
Feb 21, 2025

The POS provider achieved this milestone despite slowing growth due to intense competition

US Retail Industry Ad Spending 2024

US Retail Industry Ad Spending 2024

Report
Oct 04, 2024

Retail has come off its lengthy run of outperforming overall US ad spending growth. While growth will dip below the average for all industries in 2024, the pace is set to pick up again in 2025 and 2026.

Data Drop: 5 Charts on Digital Dining Habits

Data Drop: 5 Charts on Digital Dining Habits

Report
May 17, 2024

How are consumers adapting to digital dining tools designed to make ordering and delivery more convenient? Are they embracing restaurant apps, delivery platforms, and digital ordering kiosks?

AI and unified commerce: two technologies boosting restaurant loyalty

Article
May 09, 2024

“The restaurant industry is still reeling from the impact of the pandemic,” our content director Becky Schilling said on an episode of “Behind the Numbers: Reimagining Retail” podcast. On top of that, inflation and economic uncertainty has made for a tough four years. In face of these persisting challenges, restaurants are turning to AI and unified commerce solutions to improve the customer experience, build loyalty, and supercharge personalization.

5 key stats on how consumers are dining and what it means for retailers

Article
May 01, 2024

Inflation is on the rise and the competition for consumer dollars is heating up between restaurants and retailers. Here are five insights into how consumers are purchasing their food as prices continue to rise.

Restaurant Digitization 2024

Restaurant Digitization 2024

Report
Apr 24, 2024

Restaurants are investing in AI and unified commerce to enhance personalization and the customer experience.

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Peacock expands reach to bars and restaurants to boost visibility

Article
Aug 17, 2023

Peacock expands its reach beyond the home: Exclusive live sports to be shown in commercial venues, diversifying audience and increasing brand visibility.

DoorDash makes grocery gains, Instacart bets on ads, and Uber Eats wants the best of both worlds

Article
Aug 16, 2023

DoorDash’s grocery business is booming, and Instacart is leaning on advertising to tide it over as its delivery volumes are down. Perhaps taking a cue from both, Uber Eats continues to add non-restaurant delivery partners while also building out its advertising platform.

Retail Memberships Forecast 2023

Retail Memberships Forecast 2023

Report
May 08, 2023

Amazon, Costco Wholesale, and other retailers now face an uphill battle to win recurring revenues in the era of subscription fatigue.

Retail and hospitality firms grapple with staffing challenges

Article
Apr 17, 2023

Retailers and restaurants struggle to fill positions: Over 36% of companies said hiring has gotten harder over the past year.

Retailers need to adjust to the lasting changes in where people live and work

Retailers need to adjust to the lasting changes in where people live and work

Article
Feb 03, 2023

Where people work and live has changed—for the long haul: Retailers and restaurants that cater to downtown office workers need to adjust to the new normal.

Meta, Lyft, and Salesforce shed millions of square feet of office space

Meta, Lyft, and Salesforce shed millions of square feet of office space

Article
Nov 17, 2022

Big Tech’s real estate addiction cured by downturn: Companies are reversing their office expansion plans to cut costs. Long-term, the move makes more financial sense than layoffs given the rise of remote work.

Inflation inflates ‘inflation’ mentions, says Yelp

Article
Oct 26, 2022

Mentions of inflationary language on Yelp increased 4% in Q3 as compared to the previous quarter and 22% year over year (YoY), according to a publication from the business review platform.

How consumers’ eating habits are changing

How consumers’ eating habits are changing

Article
Aug 15, 2022

A flurry of forces is changing how consumers eat and drink: Rising grocery costs, shifting work patterns, and practical considerations are causing people to adjust their dining habits.

Olo’s new payment solution helps restaurants optimize digital ordering

Article
Feb 25, 2022

Customers can save their payment details to enable faster ordering across the Olo Pay network.

QR Codes Forecast and Trends 2022

QR Codes Forecast and Trends 2022

Report
Feb 11, 2022

The pandemic has accelerated consumer adoption of QR codes. Here’s how marketers can take advantage of the technology.

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