Restaurant websites and apps are consumer favorites for ordering, but sales on third-party platforms like DoorDash and Uber Eats are still on the rise. Meanwhile, the proliferation of ordering kiosks is bringing digital touchpoints inside the restaurant.
Many consumers still prefer to order from restaurants the old-fashioned way—via in-person carryout—but restaurant apps and websites dominate the digital realm, according to a November 2023 TransUnion survey. Even with the rise of third-party delivery apps, consumers of all generations prefer ordering directly from a restaurant’s mobile app or website.
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