How are consumers adapting to digital dining tools designed to make ordering and delivery more convenient? Are they embracing restaurant apps, delivery platforms, and digital ordering kiosks?
Restaurant websites and apps are consumer favorites for ordering, but sales on third-party platforms like DoorDash and Uber Eats are still on the rise. Meanwhile, the proliferation of ordering kiosks is bringing digital touchpoints inside the restaurant.
Restaurant apps are more popular than third-party delivery platforms
Many consumers still prefer to order from restaurants the old-fashioned way—via in-person carryout—but restaurant apps and websites dominate the digital realm, according to a November 2023 TransUnion survey. Even with the rise of third-party delivery apps, consumers of all generations prefer ordering directly from a restaurant’s mobile app or website.
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