On today’s podcast episode, we discuss how LGBTQ+ streaming platform Revry has been able to gain traction in a crowded, highly competitive streaming TV universe; what advertisers misunderstand about marketing to the queer community; and some examples of when queer representation in media hit the nail on the head—and when it missed the mark. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Paola Flores-Marquez and Emmy Liederman, and Revry CEO and Co-Founder Damian Pelliccione. Listen everywhere, and watch on YouTube and Spotify.

e news: Multicultural consumers—a segment whose buying power has grown 345% over the last 20 years—now expect brands to prioritize representation in ads, per a Snapchat study. Brands must tailor ad strategies to appeal to multicultural consumers, but should understand that simple, one-off campaign inclusion won’t be enough to drive action.

A new Billion Dollar Boy study shows marketers are spending more on AI-generated creator content—even as audiences grow wary. Seventy-nine percent of marketers increased AI investment this year, and 77% plan to shift more budget to AI-driven creator campaigns. Yet audience enthusiasm for AI content has plunged from 60% in 2023 to 26% in 2025, reflecting frustration with formulaic, unlabeled “AI slop.” As the creator economy enters its “post-AI” phase, the challenge isn’t whether to use AI—it’s how to use it without losing authenticity.

Advertisers are missing opportunities to capitalize on strong connected TV (CTV) engagement from diverse audiences, per LG Ad Solutions’ “The Inclusive Screen 2025” series. Targeting ads to diverse audiences stands to benefit brands by tapping into consumers who are likely to take action when they feel represented—but a tailored strategy over a one-size-fits-all approach is critical.

Study shows women’s representation in ads is worsening: The findings indicate that advertisers have a lot of work to do if they want to bridge the inclusivity gap.

This week, in-person events bring consumers closer to brands, agencies face creative challenges, and TikTok’s troubles highlight Pinterest’s potential.

Global ad study shows strides and shortfalls in inclusivity: Brands that fail to embrace inclusion can miss growth opportunities.

Entertainment’s multibillion-dollar Hispanic market opportunity: The group’s underrepresentation in TV and films opens a major avenue for engagement and financial growth.

Inclusive brands, exclusive growth: Beauty companies that champion inclusion unlock new customer segments and drive higher sales, a Circana and SeeMee Index study shows.

Marketer and consumer priorities don’t align: An iHeartMedia report shows that marketers live in a vastly different world than their target audiences.

Super Bowl ads revealed DEI challenges: major brands lack depth in diversity representation.

The US LGBTQ+ community is young, diverse, and growing. In four charts, we explain the demographic makeup, buying preferences, and media usage of this rising community.

Gen Zers value authenticity; male beauty consumers ask marketers to keep it simple; and Black, Indigenous, and people of color (BIPOC) beauty consumers want representation. Here are tactics to reach three different beauty consumers across #beautytok.

Do diverse travel ads make an impact?

The region is home to one of the world’s most racially diverse populations, yet many groups remain underrepresented, excluded, or stereotypically portrayed in the advertising there.

Brands in Latin America are striving to be more inclusive, especially of groups who have been historically underrepresented, excluded, and stereotypically portrayed in advertising.

On today's episode, we discuss representation in advertising: What does it mean to ban the concept of "normal," how are some advertisers pivoting toward realism, and how are demographic groups being portrayed in ads? Tune in to listen to the discussion as eMarketer senior analyst Bill Fisher hosts senior analyst Jasmine Enberg, research director Matteo Ceurvels, and senior researcher at Insider Intelligence Man-Chung Cheung.

Where is all the diversity on TV?

Many marketers routinely target people with disabilities with “one size fits all” ad campaigns or exclude them altogether.

Today’s sociopolitical events have lit a fire under brands to address social injustice and diversity, equity, and inclusion (DEI) in deeper ways than they have in the past. Companies are using marketing and advertising to respond to and support discussions about systemic racism and the Black Lives Matter protests, the fight for LGBTQ rights, the #MeToo movement, the COVID-19 pandemic, and issues of immigration reform, to name a few.