Reddit Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Reddit
Reddit to Cross $100 Million in Ad Revenues in 2019

Reddit to Cross $100 Million in Ad Revenues in 2019

Article
Mar 26, 2019

Following a cleanup of its platform and revamped ad model, online social blog reddit is on pace to more than double its ad revenues by 2021. reddit’s ad business will grow nearly 55%, crossing the $100 million mark this year, according to eMarketer’s latest US ad forecast.

Protecting Customer Data Is a Top Challenge for CMOs

Protecting Customer Data Is a Top Challenge for CMOs

Article
Nov 13, 2018

Data breaches and the threat of regulation have chief marketers on edge about data security.

Weibo Now Used by Nearly 25% of Population in China

Weibo Now Used by Nearly 25% of Population in China

Article
Nov 08, 2018

Popular social networking app Weibo (Sina Weibo) will continue its double-digit growth this year in China, according to eMarketer’s first forecast on Weibo usage. This year, Weibo usage will grow more than 17% to 340.1 million people in China. By the end of 2018, 24.6% of China’s population will be a Weibo user.

When News Meets Social

Article
Sep 25, 2018

In the latest episode of eMarketer's "Behind the Numbers" podcast, we dig into a variety of data about news consumption on social properties. How many people get their news on social? And do they trust it?

Late Payments in the Ad Tech Space Are Increasingly Common

Late Payments in the Ad Tech Space Are Increasingly Common

Article
Sep 21, 2018

Financial intermediary Oarex Capital Markets analyzed more than 10,000 invoices from its clients—publishers, ad tech vendors and agencies—and found that over the past year, 55% of payments came late.

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