AI is adding a new layer to brand discovery before buyers reach a website. As citations and synthesized answers gain importance, marketers face pressure to invest despite shaky measurement and evolving best practices.

Media consumption is climbing again after years of slower growth, thanks partly to genAI. New forecasts reveal how AI, streaming video, live sports, and converged TV are reshaping how US adults spend their time—and driving more screen time in the process.

Meta’s spotlights AI at Cannes: The company is leveraging its scale to advance automated ads, but marketers still need strong creative and clear guardrails.

Heritage luxury jewelry brand Tacori faces a unique marketing challenge: Its core bridal customer base constantly cycles in and out of relevance. Engagement ring shoppers typically research for just one to four months before purchasing, and once they buy, they're no longer in-market.

Reddit’s consideration play: As buyers seek trusted peer input, exclusive data shows that Reddit offers brands a chance to influence decisions before purchase.

Canada’s social media audience is spreading across a wider mix of networks. Generational differences are reshaping where brands find reach, relevance, and momentum.

Cyclical political ad spending is surging again, and midterms are no longer much of a step down from presidential cycles. Broadcast TV still dominates campaigns, but CTV is reshaping political advertising faster than any other channel.

Reddit opens Shopify to all advertisers: Global rollout ties community intent to DPAs, easing catalog setup and courting retail budgets.

Adults 35 and older made up 62% of Reddit's 124.5 million US unique visitors in March 2026, with 25-to-34-year-olds the largest single cohort at 29.6 million, according to an April 2026 Comscore report.

Reddit builds a performance case: Beta attribution and unified reporting aim to prove Reddit’s role beyond awareness.

57% of US B2B decision-makers use search engines during early research, more than any other channel, according to a January 2026 survey from Reddit and SurveyMonkey.

Global ad spending is accelerating again, despite geopolitical shocks. Digital is tightening its grip, even as traditional media gets a temporary boost from major events. The sources of growth are shifting across regions—and among platforms.

Creator content is shaping how AI answers questions. But content that’s good at engaging audiences isn’t always what AI surfaces. That’s forcing brands to rethink their creator strategies and content formats so they can show up in AI tools.

Reddit monetizes trust at scale: Q1 revenues rose 69% to $663 million, with ad revenues up 74% as authentic conversations drive performance.

This FAQ covers affiliate market size, publisher types, AI disruption, and what marketers should prioritize in 2026.