Read the latest stories from Insider Intelligence about artificial intelligence in social media.

Reddit gets its own AI content recommendation page: The new Discover tab will look a lot like Instagram’s Explore page, surfacing photos and videos from communities that users aren’t yet subscribed to.

TikTok is now the third largest social network in the US, ahead of Snapchat and Pinterest. Facebook won’t be able to stop the teen exodus, Instagram’s user base is growing older, and Twitter will start losing users.

Video is a growing part of advertising on social media. Here’s how advertisers are using video ads on social platforms to drive ad performance throughout the funnel.

Social commerce is one of the biggest trends in social media in 2021. The major platforms are all pushing commerce to the forefront of their business strategies, introducing new features aimed at convincing consumers to go from inspiration to purchase with a click of a button or a tap on a mobile screen.

Our exclusive primary research survey reveals which platforms US social media users feel most comfortable buying on, and why trust is essential for the future growth of social commerce.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Harold Klaje, executive vice president and president of global advertising at Reddit, to discuss which markets are the platform’s top priority, how Reddit caters to users and advertisers abroad, and how brands are building their own presences on the site.

Every national market in the world will finish this year with more ad spending than in 2020. In most categories, worldwide growth records will be shattered. But 2021 was a very unusual year, following a very unusual 2020.

Brand suitability tools give advertisers some power back as targeting restrictions tighten: They are no substitute for true targeting tools, but they offer marketers a bit more control over the context of their ad placements.

Gen Zers make heavy use of many social networks to create connections, consume multimedia, play games, and share content.

Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.

Three in five US internet users said that discounts are what influence them to buy a product through social media ads, far more than the 44% who cited the brand’s trustworthiness and customer data practices.

Reddit's US ad revenues will increase 89.0% in 2021 to reach $305.1 million, up from $161.4 million in 2020, shattering our previous expectations of $247.9 million in 2021.

Twitter has leaped ahead of Reddit and Facebook in using crypto to boost engagement—its users can now tip fellow tweeters with Bitcoin.

Retail investors and the investing-curious give Reddit a push: Thanks to January's meme-stock craze, the 16-year-old platform's user growth helped fuel increases in ad revenue, which will help the company dive into international expansion and video.

On today's episode, we discuss Twitter's post-election malaise, Reddit's growth engine, and LinkedIn's and Pinterest's pandemic pivots. We then talk about Nextdoor's ceiling, TikTok being allowed to stay in the US, and the implications of young creator burnout. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Debra Aho Williamson.

The return of live sports produced a flurry of licensing activity from broadcast networks and streaming services—including digital video, social, and ecommerce platforms. It also reignited concerns about the sustainability of pricing models for sports video and TV.

Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.

Average daily time spent with media shot past the 10-hour mark last year, pushing media consumption to new levels in Canada.

An expected economic recovery in 2021 bodes well for Canada’s advertising market.