Digital commerce platforms' payment offerings are growing faster than their core ecommerce businesses, making them crucial revenue and merchant retention drivers. But to stay competitive, platforms must evolve their payment capabilities to keep pace with AI, social commerce, and a shifting economy.

Pinterest broadens AI across its platform: New ad tech and Ask Pinterest app could improve marketer results, engagement, and shopping discovery.

Canada’s social media audience is spreading across a wider mix of networks. Generational differences are reshaping where brands find reach, relevance, and momentum.

Pinterest taps Amazon to woo creators, boost shopper confidence: Storefront links streamline affiliate pay, while Amazon ties aim to increase trust and buying.

At The Lead Summit in New York City, executives across retail, fashion, and ecommerce repeatedly returned to the same challenge: How to modernize through AI, personalization, and connected customer experiences without losing the identity and emotional connection that made consumers care in the first place.

LinkedIn fights AI clutter: New limits curb low-value bot posts, even as AI tools spread across hiring and content.

TikTok upgrades its ad stack: New search hubs, AI capabilities, and creator tools aim to turn discovery into direct purchases.

Gen X commands the greatest share of income and consumer spending but consistently diverges from younger cohorts in how they discover, shop, and pay. This report explores how their reliance on search, retail, and established channels—paired with slower adoption of social commerce, mobile payments, and AI—creates a distinct and often misunderstood profile.

Search ad spending keeps rising as AI fuels online discovery and people search across more platforms than ever. Despite this, search’s share of digital ad spending is edging downward due to faster growth in other channels.

Pinterest courts full-funnel marketers: Q1 revenue rose 18% as AI tools and retail deals aim to turn inspiration into trackable sales.

This FAQ explores the evolving brand safety landscape, risks in creator partnerships and synthetic content, and the tools marketers need to protect their brands in 2026.

Pinterest turns TV into checkout: Pairing with tvScientific links CTV impressions to conversions, giving brands measurable results beyond reach.

Ad spending will surge in 2026 as AI-driven gains and a packed events calendar offset mounting economic strain. Social will lead the way as Meta overtakes Google in net revenues and the wider ad industry closes in on the half-trillion-dollar milestone.

Snapchat’s young audience and distinct ad products keep it relevant, even as usage slips and regulatory pressure builds. Marketers should use it with strategies built for messaging, creators, and commerce.

Social platforms want a bigger role in search ad budgets, but user habits lag behind. As search expands beyond traditional engines, these platforms must turn occasional behavior into intent-driven activity to grab ad dollars.

Social media is emerging as a key growth channel for retail media networks (RMNs) as they expand beyond their owned properties.

Pinterest's new Promote a Pin turns posts into ads via mobile, pairing AI tips with real-time data to ease entry.

US adults will spend slightly more time on social networks this year, but social’s share of digital media time is slipping as streaming video surges.

Our exclusive survey data examines the path to purchase across six markets in Latin America as digital marketplaces, social commerce, and AI reshape shopping behavior.