The Reddit Advertising Opportunity

Market Insights for Sales Teams

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About This Report
Reddit has surged in recent years, fueled in part by Google search referrals. But the platform’s unique attributes mean marketers must take a more bespoke, labor-intensive approach.

Reddit’s growth is creating more opportunities for marketers to leverage the platform. This report outlines the challenges brands face when building a Reddit strategy and how they can respond.

This deck covers:

  • How brands and agencies can build their Reddit advertising strategies
  • How marketers can overcome the challenges they face on the platform
  • How solution providers can pitch their services to ad buyers interested in Reddit

This deck can help you:

  • Determine market sizing, develop media strategy, and allocate budget for campaigns (brands, agencies)
  • Win new business (media platforms, solution providers)
  • Develop go-to-market strategy (media platforms)

authors

Minda Smiley

Contributors

Rahul Chadha
Director, Report Editing
Eleni Digalaki
Zach Goldner
Senior Forecasting Analyst
Penelope Lin
Director, Data Visualization
Naomi Rebuelta
Copy Editor
Emman Velasco
Chart Editor
Yoram Wurmser
Principal Analyst
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