Commerce media is becoming less about individual channels and more about creating connected customer experiences. Brands are increasingly combining offsite and onsite media to build awareness, drive consideration, and convert shoppers.

As social networks lean into the roles they play in the ecommerce journey, they are flooding their pipes with commerce content they hope will help them in the emerging agentic era.

TikTok’s influence across Western Europe keeps expanding, but its biggest opportunities vary by market. This report explores where user growth, advertising, and social commerce are accelerating.

Media consumption is climbing again after years of slower growth, thanks partly to genAI. New forecasts reveal how AI, streaming video, live sports, and converged TV are reshaping how US adults spend their time—and driving more screen time in the process.

Resale has moved from niche to mainstream, with over half (59%) of consumers shopping secondhand apparel last year, according to thredUP. But as platforms scale to millions of items, the real challenge shifts from inventory to discovery, helping shoppers navigate an endless aisle of one-of-a-kind pieces without feeling overwhelmed.

Meta’s spotlights AI at Cannes: The company is leveraging its scale to advance automated ads, but marketers still need strong creative and clear guardrails.

As advertising executives prepare to descend on the French Riviera for Cannes Lions 2026, several sessions highlight the industry's most pressing challenges, from AI-powered creativity to the tension between brand values and customer demands. "We are right in the middle of a pretty weird era of mismatch between the creative needs that brands have and what they are able to produce either on their own or via their agency partners," EMARKETER analyst Max Willens said on a recent episode of "Behind the Numbers." The festival runs June 22-25 in Cannes, France. These four sessions reveal where the industry is headed.

Digital commerce platforms' payment offerings are growing faster than their core ecommerce businesses, making them crucial revenue and merchant retention drivers. But to stay competitive, platforms must evolve their payment capabilities to keep pace with AI, social commerce, and a shifting economy.

Pinterest broadens AI across its platform: New ad tech and Ask Pinterest app could improve marketer results, engagement, and shopping discovery.

Canada’s social media audience is spreading across a wider mix of networks. Generational differences are reshaping where brands find reach, relevance, and momentum.

Pinterest taps Amazon to woo creators, boost shopper confidence: Storefront links streamline affiliate pay, while Amazon ties aim to increase trust and buying.

At The Lead Summit in New York City, executives across retail, fashion, and ecommerce repeatedly returned to the same challenge: How to modernize through AI, personalization, and connected customer experiences without losing the identity and emotional connection that made consumers care in the first place.

LinkedIn fights AI clutter: New limits curb low-value bot posts, even as AI tools spread across hiring and content.

TikTok upgrades its ad stack: New search hubs, AI capabilities, and creator tools aim to turn discovery into direct purchases.

Gen X commands the greatest share of income and consumer spending but consistently diverges from younger cohorts in how they discover, shop, and pay. This report explores how their reliance on search, retail, and established channels—paired with slower adoption of social commerce, mobile payments, and AI—creates a distinct and often misunderstood profile.

Search ad spending keeps rising as AI fuels online discovery and people search across more platforms than ever. Despite this, search’s share of digital ad spending is edging downward due to faster growth in other channels.

Pinterest courts full-funnel marketers: Q1 revenue rose 18% as AI tools and retail deals aim to turn inspiration into trackable sales.

This FAQ explores the evolving brand safety landscape, risks in creator partnerships and synthetic content, and the tools marketers need to protect their brands in 2026.

Pinterest turns TV into checkout: Pairing with tvScientific links CTV impressions to conversions, giving brands measurable results beyond reach.