Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Physical retail Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Physical retail

Dollar General’s Popshelf switches gears to woo higher-income customers

Article
Oct 21, 2024

Dollar General’s Popshelf format announces app, loyalty, and store updates to attract wealthier shoppers: The retailer will also close all locations in DG Market stores after the assortment failed to win over the dollar store’s core customer base.

How consumers are shopping across beauty, clothing, and grocery

Article
Oct 16, 2024

Marketplaces play a major role in beauty and clothing, while grocery shoppers rely on in-store visits. Retailers must balance both online and in-store strategies, leveraging loyalty programs and fast delivery to stay competitive.

Malls, department stores expected to get a boost from in-person shopping this holiday season

Malls, department stores expected to get a boost from in-person shopping this holiday season

Article
Oct 03, 2024

Consumers plan to return to malls this holiday season, shop more in-person: Mall visits are expected to rise 18%, which is good news for department stores—although Amazon, Walmart, and Target remain top destinations.

5 key stats on shopper demographics

Article
Sep 18, 2024

Low- and high-earning consumers are shopping at Walmart, while income groups splinter for off-price fashion retailers. Temu draws households from rural areas, and Amazon shoppers come in all ages. Here are five key stats from Coresight Research’s August 2024 report, “US Consumer Survey Insights Extra,” to help marketers refine their targeting strategies.

3 ways Gen Z is paving their own path to purchase

Article
Sep 12, 2024

“If you’re a marketer looking to reach Gen Z, you need to be everywhere,” our analyst Blake Droesch said. Although Gen Z is known to spend a significant amount of time on social media, tapped into newer buying behavior such as social commerce, they also rely on physical stores. Here are three ways Gen Z’s path to purchase stands out.

Worldwide Retail Ecommerce Forecast 2024 Midyear Update

Worldwide Retail Ecommerce Forecast 2024 Midyear Update

Report
Sep 06, 2024

Our expanded retail and ecommerce forecast coverage now includes country-level breakouts for 66 nations around the world. North America, China, and Western Europe continue to drive global outcomes, but a total of 53 countries will have at least $1 billion in ecommerce sales.

Physical luxury sales lag, but off-price Neiman Marcus, Nordstrom are picking up shoppers

Article
Sep 04, 2024

While luxury sales are slowing as consumers flock to cheaper retailers for apparel, beauty, and other goods, luxury retailers with off-price brands, like Neiman Marcus Last Call and Nordstrom Rack, are seeing store visits climb.

Reimagining Retail: What will impact this year’s 2024 holiday sales and why in-store shopping will be a priority

Audio
Sep 04, 2024

On today's podcast episode, we discuss the main factors that will impact this year's holiday sales, why shopping in-stores will be more of a priority, and how last year's mobile commerce tipping point trend will continue. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Zak Stambor.

Navigating the path to purchase: 3 considerations for retailers in 2024

Article
Aug 21, 2024

Physical retail is the leading channel for product discovery, while digital channels complement it by influencing decisions after discovery. To convert shoppers, prices must be competitive, but reviews also heavily influence purchases, especially in apparel and shoes.

Spirit Halloween’s marketing and retail strategy: Start early, extend the season

Article
Aug 07, 2024

As consumers become increasingly cost-cautious, competition for dollars is fierce. Halloween costumes, decor, and party supplies may not be a top shopping priority, but specialty retailers such as Spirit Halloween still find a way to engage consumers and attract their dollars.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
Retail and dining foot traffic is up

Retail and dining foot traffic is up

Article
Jul 15, 2024

US retail and dining foot traffic has grown nearly every month from June 2023 to May 2024, compared with the same period a year prior, according to data from Placer.ai.

3 lessons from retailers that have reimagined physical retail

Article
Jun 20, 2024

“Increasingly, retailers are going to be pushing toward store formats that are either more convenient or experiential, as a chance for consumers to enjoy time with friends,” our analyst Carina Perkins said on the “Behind the Numbers: Reimagining Retail” podcast.

3 data-backed tips for back-to-school sales success

Article
Jun 10, 2024

Summer is just getting started, but it’s already back-to-school season for parents. As of mid-June, nearly a quarter (24%) of US adults have already begun back-to-school shopping and another 45% will start sometime before the end of July, according to a March 2024 survey from LTK. As retailers roll out their back-to-school campaigns, here are three tips to keep consumers engaged and spending.

5 charts on Gen Z’s shopping habits across beauty, apparel, and more

5 charts on Gen Z’s shopping habits across beauty, apparel, and more

Article
May 20, 2024

Gen Z spends significantly on beauty products online while favoring in-store shopping for apparel. For groceries, this tech-savvy generation relies heavily on search engines and social media to discover new products. Additionally, the trend toward low- and no-alcohol beverages is gaining momentum, as many Gen Zers embrace initiatives like Dry January.

How CPG brands can take their products from inception to in-store

Article
May 01, 2024

In a recent Tech Talk webinar, John Pawlowski, vice president of marketing at pet food company Heckova!, shared four steps to build a successful CPG brand and get it on to retail shelves, from identifying the opportunity for growth to finding the right retail partners.

LVMH and Kering embark on property spending spree in race to offer luxe in-store experiences

Article
Apr 08, 2024

Luxury brands are buying up premium real estate: Kering, LVMH, and Prada are spending big to acquire flagship properties on prime retail corridors.

In-store is the most popular way to discover clothing brands and products

In-store is the most popular way to discover clothing brands and products

Article
Apr 03, 2024

38.5% of US clothing buyers say they discover brands and products by browsing in-store, according to our November 2023 Consumer Path to Purchase survey.

US Holiday 2023 Recap and 2024 Preview

US Holiday 2023 Recap and 2024 Preview

Report
Mar 22, 2024

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

Burlington, Ross Stores, Nordstrom Rack report surging sales as consumers seek value

Article
Mar 07, 2024

Off-price’s momentum continues as shoppers’ trade-down behaviors intensify: Nordstrom Rack, Burlington, and Ross are among the beneficiaries of consumers’ cost-of-living pressures.

Worldwide Retail Ecommerce Forecast 2024

Worldwide Retail Ecommerce Forecast 2024

Report
Feb 27, 2024

Retail ecommerce has entered a new era of slow and steady growth in most countries. This status quo replaces the previous era of spectacular growth and jarring declines.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or