On today's episode, we discuss what to make of HBO Max merging with Discovery+, Apple TV+'s content push, and Peacock's recent struggles. "In Other News," we talk about the significance of the Big Ten's latest media rights deal and why streaming may have just surpassed cable. Tune in to the discussion with our analyst Ross Benes.

Among major streaming video platforms, Peacock is the one where US subscribers are most likely to have the ad-supported version. Just 20% of Peacock subscribers shell out for the ad-free tier.

YouTube isn’t just for the smallest screens as more viewing takes place on other connected devices and mobile use declines. Streamers are taking in more upfront ad dollars. Netflix is shaking things up after subscription drops.

On today's episode, we discuss how close Disney+, HBO Max, Paramount+, and Peacock are to catching up with Netflix. "In Other News," we talk about the biggest takeaways from this year's upfronts and NewFronts events and how much waste is taking place in linear TV ads. Tune in to the discussion with our analyst Ross Benes.

Following a few turbulent years, upfront TV ad spending will maintain momentum from last year.

On today's episode, we discuss how a Netflix tier with ads could affect the company, its users, and advertisers, what price point it may come in at, how many users will switch over, and what advertisers should make of this potential inventory. "In Other News," we talk about how much overlay ads move the needle and Peacock's new In-Scene Ads. Tune in to the discussion with our analysts Paul Verna and Ross Benes.

NBCU is searching for new standards in video advertising: The network is challenging competitors and bringing new solutions across the fragmented industry.

This year, Peacock will hit 64.3 million US viewers, up 25.0% from 51.5 million the year before. The Comcast-owned streaming platform will continue to grow as it rivals established competitors.

CNN+’s rough launch shows consumers prefer entertainment-first streaming: Executive shakeups, distribution issues, and more have led to a tepid start.

Peacock made audience gains as the streaming space gets more crowded.

Ad-supported video is the new streaming gold rush: Disney, HBO, Discovery, and even Netflix have toyed with or launched ad-based viewing channels

Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform. Amazon Prime Video is the next most popular service, used by 64%, while Hulu, Disney+, and HBO Max round out the top five.

Long-time Olympics advertisers face controversy, waning viewership: Brands sponsoring the event are staying hushed to avoid upsetting domestic and international consumers.

Telemundo’s new streaming brand thins the barrier between English- and Spanish-language content: NBCUniversal and Comcast hope Hispanic viewers will turn Peacock’s luck around.

Connected TV and programmatic video ad spending continues to exceed expectations in the US.

Hulu’s 2021 ad revenue outpaces competitors, but troubles loom: The streamer’s reliance on partners like NBCUniversal to provide content could hamstring further growth.

With growing subscription and advertising revenues, digital video’s future remains bright. But there are numerous questions that will affect its development.

About two-thirds of the US population are monthly connected TV (CTV) users. Young people are more likely to use CTV than older people. Four in 10 US senior citizens are CTV users—whereas CTV usage is about double that, more than 80%, among those ages 25 to 54.

Connected TV ad spending continues to expand substantially.

On today's episode, we discuss why Disney+ subscriber growth has slammed into a wall and how HBO Max might make its offering even more competitive. We then talk about whether Roku's recent slowdown is temporary or something more systemic, and if Peacock will likely move up—or down—Americans' video streaming priorities list. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.