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Upfront TV and Digital Video 2022

A Return to Normalcy for a $20 Billion Market

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About This Report
Following a few turbulent years, upfront TV ad spending will maintain momentum from last year.
Table of Contents

Following a resurgence in advertiser commitments during last year’s upfronts, TV networks will maintain momentum.

3 QUESTIONS THIS REPORT WILL ANSWER

  1. How much money will advertisers spend during the upfronts?
  2. How do advertisers feel about the return of live upfront events?
  3. Will advertisers adopt new measurement strategies for their upfront deals?

WHAT’S IN THIS REPORT? Our latest forecasts for upfront TV, digital video, and CTV ad spending.

KEY STAT: US TV upfront ad spending will be flat at $19.21 billion in 2022–2023.

authors

Ross Benes

Contributors

Whitney Birdsall
Senior Forecasting Analyst
Evelyn Mitchell
Analyst, Digital Advertising & Media
Peter Newman
Senior Forecasting Analyst
Christina Obolenskaya
Associate Analyst, Executive Interviews
Chuck Rawlings
Senior Researcher
Paul Verna
Principal Analyst

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