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Online Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Online
Ecommerce shoppers are moving to mobile

Ecommerce shoppers are moving to mobile

Article
Feb 15, 2022

US retail ecommerce sales will exceed $1 trillion for the first time this year as the flexibility and convenience customers found during the pandemic sticks.

Chime rang out a banner year in US downloads

Chime rang out a banner year in US downloads

Article
Feb 10, 2022

Chime was the most downloaded US mobile banking app in 2021, with 12.8 million downloads, up 16% from 2020. Other neobanks had a huge year as well: Current posted 67% growth in downloads, and Varo skyrocketed to 10th place with a 529% increase. That said, traditional banks took the rest of the top five positions.

A look at the other sites used by Amazon buyers

A look at the other sites used by Amazon buyers

Article
Dec 16, 2021

Walmart is the most popular online alternative to Amazon, with nearly 63% of US Amazon buyers picking up products there when not doing so on Amazon.

Brick-and-mortar sales will lapse back into stagnation after a strong 2021

Brick-and-mortar sales will lapse back into stagnation after a strong 2021

Article
Dec 09, 2021

US ecommerce sales will surpass $1 trillion annually in 2022, up 15.9% from this year.

For UK Christmas shoppers, crowds draw more concern than delivery times

For UK Christmas shoppers, crowds draw more concern than delivery times

Article
Dec 09, 2021

When it comes to Christmas shopping, the biggest priority among UK consumers is avoiding crowds, cited by 32% of those 18 and older.

Insider Intelligence's Retail Trends to Watch in 2022

Insider Intelligence's Retail Trends to Watch in 2022

Report
Dec 03, 2021

As the lines continue to blur between digital and physical channels, retailers will need to master both to entice consumers to continue to return to their brand. Here are five trends they should keep an eye on.

Holiday shopping: 3 things to know

Article
Dec 01, 2021

See the latest holiday shopping stories from Insider Intelligence

Black Friday outpaces Cyber Monday for digital purchases

Black Friday outpaces Cyber Monday for digital purchases

Article
Nov 23, 2021

More US adults plan to make digital purchases on Black Friday than on Cyber Monday, at 38.6% and 35.5%, respectively.

Boomers are the only age group that still prefers stores

Boomers are the only age group that still prefers stores

Article
Nov 23, 2021

Internet users worldwide plan on shopping both in-store and online this season.

The top 15 US companies ranked by ecommerce sales growth

The top 15 US companies ranked by ecommerce sales growth

Article
Nov 09, 2021

Apple and Chewy will see the fastest ecommerce sales growth of the top 15 online retailers in the US this year, at 25.7% and 25.0% over 2020, respectively.

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Nearly 7 in 10 US consumers crave cash-back rewards on grocery purchases

Article
Oct 15, 2021

See where US consumers want to earn rewards

Delivery faces off with click and collect for grocery ecommerce market share

Delivery faces off with click and collect for grocery ecommerce market share

Article
Sep 27, 2021

US grocery delivery ecommerce sales will grow by 11.4% this year to reach $79.71 billion. This marks a deceleration from 2020, which saw a 41.7% increase in online sales of grocery products fulfilled via delivery.

The Power of Amazon

The Power of Amazon

Report
Sep 09, 2021

When Amazon starts a new business, competitors scrap business plans and markets shudder. We examined 19 of Amazon’s divisions to help parse how the company fuels its flywheel to keep driving the virtuous cycle.

Instacart accounts for 1 in 5 US grocery ecommerce sales, but its share is decreasing

Article
Aug 25, 2021

Instacart's growth exploded in 2020, with sales increasing by 229.7% over 2019, for a total of $23.42 billion. But by the end of 2021, the grocery delivery company's sales will grow by a comparatively small 11.3%, which is in line with market norms.

Worldwide ecommerce continues double-digit growth following pandemic push to online

Worldwide ecommerce continues double-digit growth following pandemic push to online

Article
Aug 19, 2021

Following a major shift to online retail in 2020, retail ecommerce sales will continue to grow by double digits through 2023 and make up an increasing share of total retail sales worldwide.

Amazon clobbers competition, accounting for over 40% of US retail ecommerce sales in 2021

Amazon clobbers competition, accounting for over 40% of US retail ecommerce sales in 2021

Article
Aug 11, 2021

In 2021, Amazon will account for 41.4% of all US retail ecommerce sales. The tech giant will contribute more than 50% of US growth in online sales from 2019 to 2021. We estimate Amazon’s ecommerce sales will rise by $168.53 billion in that time frame, to reach a staggering $386.40 billion by the end of this year.

How retailers use co-branded credit cards to drive loyalty as shoppers shift online

How retailers use co-branded credit cards to drive loyalty as shoppers shift online

Article
Aug 10, 2021

Retail loyalty programs—the most prevalent type in consumers’ wallets—help brands develop lasting customer relationships through easy, accessible, and appealing incentives. Co-brand credit cards—issued as partnerships between major brands, banks, and card networks— have long been a key piece of that puzzle.

More US consumers likely to continue shopping via ecommerce subscription models

More US consumers likely to continue shopping via ecommerce subscription models

Article
Jul 30, 2021

As retailers explore new strategies in H2 2021 and beyond, they will need to gain greater understanding of which consumer behaviors have shifted permanently, which will revert to those of pre-pandemic times, and which will settle somewhere in the middle.

Blink Fitness’ SVP of marketing talks pivoting amid the pandemic and the power of influencer marketing

Article
May 19, 2021

When Blink Fitness had to temporarily close its doors at the height of the pandemic, the company quickly shifted its focus to where consumers were: online.

Here’s how much US adults are willing to pay to read digital content

Here’s how much US adults are willing to pay to read digital content

Article
Mar 01, 2021

US adults want digital content that costs less

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