China’s Gen Z is extremely online

Frictionless commerce, a trend permeating many facets of the customer journey today, leverages technology to improve the retail experience by saving people time and hassle. And arguably the most competitive battleground in frictionless commerce is in fast and free ecommerce delivery.

Last month, Amazon held its fifth annual Prime Day event to honor its Prime members with steep discounts and deals across a range of products and categories. This year’s midsummer shopping event—extended to 48 hours and held on July 15 and 16—racked up record sales, further cementing Amazon’s ecommerce leadership position, while creating incremental opportunities for sellers and competing retailers.

Retail sales in the UK are slowing as Brexit concerns bite. However, ecommerce growth remains robust, underpinned by smartphone shopping and buying. The future of retail, however, is omnichannel.

This report analyzes our most recent forecasts for total media, traditional, digital and mobile ad spending in Europe.