This is the first installment of our “UK Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

This is the Q1 2025 installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Interest in women's sports continues to rise: Media investment and NIL rules drive opportunities for advertisers and growing fan engagement.

With sweeping device access and app control, it’s looking to give everyone AI agents—if trust issues don’t hold it back.

The traditional TV bundle will further decay as more live sports embrace streaming.

Auto spent big on TV ads in Q3: Football and The Olympics reversed quarter after quarter of spending slumps from a one-time legacy stalwart.

Apple, Google, and Meta pull services, isolating Russians and shrinking revenue opportunities for creators and advertisers.

Peacock soars but has catching up to do: Olympics gave the streamer its best month ever in August, but viewership was still dwarfed by Netflix and YouTube.

In today’s episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event.

On today’s podcast episode, we discuss the interesting ways folks watch the Olympics, the best (and not so best) ads from the Games, the impact of X suing advertisers, how much in-store chatbots can move the needle, how to view Disney’s streaming profitability milestone, which national park most of America could drive to in a day, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.

This is the first installment of our quarterly “Ad Spending Benchmarks” series, which helps ad buyers and sellers calibrate their spending and revenue mix against the market.

Nike’s Olympics efforts kicked off in April, with the brand launching new products, hosting in-person events with athletes like Jordan Chiles and Sha’Carri Richardson, and debuting a controversial ad campaign.

This year’s Olympics were a major opportunity for marketers, both on TV and connected TV (CTV) and on social media. The Games only come around every two years, but the marketing lessons are applicable long after Paris’s crowds have cleared. From a push for generative AI (genAI) to athletes becoming creators in their own rights, here are five takeaways from the Summer Olympics.

On today's podcast episode, we discuss the likelihood of people using OpenAI's new SearchGPT, how much of a minefield dynamic pricing is, if its better for shoppers to have fewer choices, Harley Davidson waiting for customers to age in to the brand, how Olympic athletes are changing, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian, and analysts Evelyn Mitchell-Wolf, and Max Willens.

Google faces criticism for AI ad: The Gemini commercial during the Olympics raises concerns over AI replacing meaningful human interactions and creativity.

This year, we’re in a Brat girl summer. The lime green trend used by Vice President Kamala Harris’s campaign joins a handful of other trends going viral this summer. Marketers may be too late to capitalize with their own content, but there are still important takeaways from these TikTok trends that advertisers can apply long after the trends become outdated.

21% of marketers worldwide will revolve US sponsorship efforts around the Olympics this year, putting it ahead of the NFL (20%) and NBA (18%), per January 2024 data from Genius Sports.

The past two Summer Olympic games, taking place in Rio (2016) and Tokyo (2020), each attracted over 3 billion viewers worldwide, according to the International Olympic Committee (IOC)'s official reporting.

Retail marketers should focus on brand marketing to combat consumers’ desire for value. That was the main theme from General Mills, Nike, Levi’s, and more brands’ recent earning calls. Oh, and if you can get Beyonce to name a song after your brand, even better.

Summer is just getting started, but it’s already back-to-school season for parents. As of mid-June, nearly a quarter (24%) of US adults have already begun back-to-school shopping and another 45% will start sometime before the end of July, according to a March 2024 survey from LTK. As retailers roll out their back-to-school campaigns, here are three tips to keep consumers engaged and spending.