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It took the Olympics to reverse the auto industry’s TV ad spend drought

Article by Daniel Konstantinovic  |  Oct 16, 2024
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It took the Olympics to reverse the auto industry’s TV ad spend drought
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Topics
Sports
Automotive
TV Ad Spending
United States

The news: Automaker TV ad spending rose 18.3% year over year in Q3, per iSpot, reversing a period of relative decline for the industry grappling with slower sales and high costs.

  • The growth can primarily be attributed to the Summer Olympics and start of the NFL season, which drew significant ad spending and emphasized the increasing importance of sports for big-ticket advertisers. In August, automotive TV outlays rose 6.1% year over year.

Auto’s ups and downs: Automaker ad spending has been rocky since 2022’s advertising slump, and tough times have prompted the industry to reexamine its ad strategy.

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