The news: NBCUniversal’s Peacock had its best month ever in August, riding the Summer Olympics to its largest share of TV viewership since the streaming service launched in 2020, per Nielsen’s Gauge.
- NBCU claimed the top 19 broadcasts in August fueled by Olympics viewership, with Peacock seeing a 49% increase in monthly viewers. Its overall share of TV viewership reached an all-time high of 2.1%. The Olympics helped Peacock reverse a difficult Q2 that saw significant churn.
- 32 of NBCU’s Olympics telecasts brought in 5 million viewers, with 17 drawing more than 10 million.