Olympics Trends & Statistics

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China aims to sanitize its internet in time for New Year, Winter Olympics

Article
Jan 28, 2022

Winter Olympics provide Beijing the opportunity to scrub China’s internet clean: The door to a free and open Chinese internet is closing fast as regulators aim to reshape the Great Firewall of China.

Around the World with … Sports Viewership: Consuming major sports and Olympics viewership

Around the World with … Sports Viewership: Consuming major sports and Olympics viewership

Audio
Aug 31, 2021

On today's episode, we discuss how sports are consumed worldwide: Was viewership of the Olympics down outside the US, are digital platforms making any progress on sports rights, and what do we expect from future major sporting events? Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts research analyst Man-Chung Cheung and principal analyst Paul Briggs.

3 new things in TV marketing: Troubles at Nielsen, NBCUniversal’s big move, and an Olympics disappointment

Article
Aug 26, 2021

Read the latest TV marketing stories from Insider Intelligence.

Retail healthcare could change primary care, what's next for Peacock, and Hulu Sports

Retail healthcare could change primary care, what's next for Peacock, and Hulu Sports

Audio
Aug 17, 2021

On today's episode, we discuss why, and how, retail healthcare could be poised to change how primary care is delivered, how retailers are disrupting healthcare, and what people want from retail health. We then talk about how much of their waking day folks spend watching TV or streaming something, what's next for Peacock now the Olympics are over, and whether Hulu's new football offerings can move the needle. Tune in to the discussion with eMarketer digital health analyst Rajiv Leventhal and principal analyst at Insider Intelligence Paul Verna.

Over 60% of Olympic opening ceremony streaming time occurred on non-TV devices

Over 60% of Olympic opening ceremony streaming time occurred on non-TV devices

Article
Aug 16, 2021

How Olympic viewers streamed the opening ceremony

The Weekly Listen: Travel shifts, marketing to Gen Alpha, and the shopping mall inbox

The Weekly Listen: Travel shifts, marketing to Gen Alpha, and the shopping mall inbox

Audio
Aug 13, 2021

On today's episode, we discuss how travel is changing, how the overall Olympic ratings shook out, why your inbox is now a shopping mall, how brands are already marketing to Generation Alpha, Facebook's Ray-Ban smart glasses, how the office came to be, the limitless power of hugs, and more. Tune in to the discussion with eMarketer principal analysts at Insider Intelligence Jillian Ryan, Nicole Perrin, and Paul Verna.

Tokyo Olympics’ viewer numbers disappoint

Article
Aug 11, 2021

The Olympics sees viewership decline: Despite the drop, NBC netted a profit on its ad sales.

The Weekly Listen: Brands at the Olympics, when video equals linear, and thinking in 3D

The Weekly Listen: Brands at the Olympics, when video equals linear, and thinking in 3D

Audio
Aug 06, 2021

On today's episode, we discuss what brands are doing at the Olympics, when time spent on digital video might equal linear, Google's new privacy timeline, the significance of Square buying Afterpay, why marketers must start thinking in 3D, how to individually achieve “perfect productivity,” and more. Tune in to the discussion with eMarketer director of reports editing Rahul Chadha, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

NBCU shines in Q2 earnings, but low Olympics ratings cast a shadow

Article
Jul 30, 2021

NBCU reports a great Q2: With ad revenues up 32.8% over last year and Peacock sign-ups up to 54 million, NBCU’s on a roll—but poor Olympics ratings have dampened the good news.

The Weekly Listen: Peacock's Olympics jolt, not annoying customers, and sports rights

The Weekly Listen: Peacock's Olympics jolt, not annoying customers, and sports rights

Audio
Jul 30, 2021

On today's episode, we discuss how the Olympics might affect Peacock user growth, streaming services feasting on sports rights deals, how not to annoy your customers, whether consumer spending can hold up, how young people are spending their summers (and how marketers can reach them), the events people want to see added to the Olympics, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, senior forecasting analyst Peter Vahle, and principal analyst at Insider Intelligence Paul Verna.

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People in Japan don't think the Olympics should be happening

Article
Jul 22, 2021

The Olympics start today, but should they?

Tokyo Olympics bring in record-breaking TV ad spend for NBC

Article
Jul 19, 2021

Advertisers are still betting on the Olympics: The much anticipated, highly discussed games brought in 20% more TV ad sales in the US than their Rio predecessor.

How Americans are watching sports, upfronts takeaways, and Spanish language streaming

How Americans are watching sports, upfronts takeaways, and Spanish language streaming

Audio
Jul 07, 2021

On today's episode, we discuss how many Americans watch sports on streaming platforms, how TV companies are tackling the digital sports rights balance, and what this year’s Tokyo Olympics can do to help boost NBCUniversal's streaming platform Peacock. We then talk about the key takeaways from the 2021 Upfronts, the potential impact of Univision's Spanish language streaming service, and how the entertainment industry is balancing box-office releases and streaming. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

The Weekly Listen: Productivity when WFH, the Netflix store, and turnaround companies

The Weekly Listen: Productivity when WFH, the Netflix store, and turnaround companies

Audio
Jun 17, 2021

On today's episode, we discuss how productivity is being reimagined in the WFH era, the implications of physical stores closing again this Thanksgiving, which companies have had recent turnaround performances, whether Netflix opening an online store makes sense, what the Olympics going ahead could mean for everyone, how to trick yourself into eating less, and more. Tune in to the discussion with eMarketer principal analysts Nicole Perrin and Paul Verna and analyst at Insider Intelligence Blake Droesch.

Global ad spend will grow more than 10% this year as economy recovers quicker than expected

Article
Jun 15, 2021

Worldwide ad spend soars: Total media ad spending will grow faster than anticipated this year, spurred by strong growth in digital and the rapid economic recoveries seen in countries with vaccine access.

Upfront TV and Digital Video 2021

Upfront TV and Digital Video 2021

Report
May 21, 2021

The TV upfronts look to bounce back in 2021 after a tough year resulting from disruptions wrought by the pandemic.

UK Digital Ad Spending 2021

UK Digital Ad Spending 2021

Report
Apr 29, 2021

Digital advertising confounded the conditions of the past year or so and will attract more than three-quarters of total media ad spending in 2021—£19.23 billion ($24.66 billion). Video has been the biggest driver of digital spend during this time.

The Weekly Listen: Brands on Clubhouse, alienating ad tactics, and the 2021 Summer Olympics

The Weekly Listen: Brands on Clubhouse, alienating ad tactics, and the 2021 Summer Olympics

Audio
Apr 02, 2021

On today's episode, we discuss the different ways brands might get involved on social audio apps like Clubhouse, what kind of Summer Olympics we can expect this year, common ad tactics that are alienating people, America's payments revolution, how retailers are using Facebook Shops, what we know and don't know about the ocean, and more. Tune in to the discussion with eMarketer principal analysts Jeremy Goldman, Nicole Perrin, and Debra Aho Williamson.

The Livestreaming Landscape 2021

The Livestreaming Landscape 2021

Report
Feb 23, 2021

Livestreaming has become a prominent feature across the social media and digital video landscapes. Here’s how marketers are taking advantage of opportunities within the space.

Japan’s Cashless Vision Is Starting to Come to Fruition

Japan’s Cashless Vision Is Starting to Come to Fruition

Article
Sep 21, 2020

Cash has always been king in Japan—and continues to be the primary payment method used. But over the past year, the country has made inroads in becoming more of a cashless society with significant investments in the mobile payments space.

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