Nielsen Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Nielsen

The Daily: Is copyright genAI's kryptonite, how 'fair use' comes into play, and what happens to the creative arts?

Audio
Mar 18, 2024

On today's podcast episode, we discuss how copyright lawsuits could down OpenAI (or the whole industry), whether publishers will land on The New York Times side of the generative AI (genAI) copyright debate or on the Axel Springer and Associated Press side, and how copyright will impact the creative arts. Tune in to the discussion with our analysts Evelyn Mitchell-Wolf and Yory Wurmser.

The Daily: Young people's internet habits, 20-somethings saying 'no' to TikTok, and will a new TikTok ban pass?

Audio
Mar 18, 2024

On today's podcast episode, we discuss how young Gen Zers differ from older Gen Zers, the numbers that tell the story of teens' social media use, and how teens and parents approach screen time. "In Other News," we talk about whether 20-somethings saying "no" to TikTok is a big deal and whether a new push to ban TikTok is for real this time. Tune in to the discussion with our analysts Jasmine Enberg and Paola Flores-Marquez.

The Weekly Listen: How finding products online could evolve, ads coming to chatbots, and Target's new paid membership

Audio
Mar 15, 2024

On today's podcast episode, we discuss what finding products online will look like in 2025, if Target's new membership program can stack up against Amazon Prime and Walmart+, how ads on chatbots will change advertising, how to make stores more fun places to shop, what the world's first "ketchup insurance" offers, how Americans use dating apps, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Evelyn Mitchell-Wolf and Carina Perkins.

The Daily: Where folks spend their TV money, the US ad market's start to the year, and the WWE puts ads front and center

Audio
Mar 14, 2024

On today's podcast episode, we discuss how all the different TV terms fit together, to what degree subscription revenues are moving from pay TV to streaming, who's winning the "digital pay TV" race, and how the new sports streaming service from Fox, ESPN, and Warner Bros. Discovery could change everything. "In Other News," we talk about what a new sponsor logo placement from the WWE will look like and how the US ad market is getting on to start the year. Tune in to the discussion with our analyst Ross Benes.

The Daily: How the EU's AI Act is—and isn't—informing US legislation, the era of BadGPTs, and a BNPL credit card

Audio
Mar 12, 2024

On today's podcast episode, we discuss the most important parts of the EU's new AI Act, what's missing, and how these rules could shape US regulation. "In Other News," we talk about what nefarious GPTs can get up to and a card-linked buy now, pay later (BNPL) offering. Tune in to the discussion with our analysts Carina Perkins and Yory Wurmser.

The Daily: What will TikTok turn into next, Threads vs. X, and Snap distancing itself from social media

Audio
Mar 11, 2024

On today's podcast episode, we discuss why TikTok might not actually be a social media platform, how much young people use it to search for things, and whether TikTok Shop is ruining TikTok. "In Other News," we talk about the battle between Threads and X (formerly Twitter), as well as whether Snap distancing itself from social media will work and start a trend. Tune in to the discussion with our analyst Jasmine Enberg and director of Briefings Jeremy Goldman.

The End of Peak TV

The End of Peak TV

Report
Mar 11, 2024

TV networks and streaming services are becoming more selective about producing new content. As a result, reruns of licensed shows and streamed live sports will become more important to marketers.

The Weekly Listen: What went wrong with online ads, is the streaming boom over, and how the First Amendment applies to social media

Audio
Mar 08, 2024

On today's podcast episode, we discuss what the hell happened—and is happening—to online ads, whether the video streaming boom is officially over, the next big wearable category, what happens when the First Amendment collides with social media, what the world would look like if there were only 100 people, and more. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood and analysts Ross Benes and Blake Droesch.

The Daily: Disney's next moves, where Roku stands, and what YouTube Premium has proven

Audio
Mar 07, 2024

On today's podcast episode, we discuss how the upcoming giant sports streaming service from Fox, Warner Bros. Discovery, and ESPN benefits The Walt Disney Co.; what will happen when Hulu and Disney+ combine; and why Disney is now choosing to invest so much in Epic Games. "In Other News," we talk about what to make of Roku's current market position and what YouTube Premium has taught us about ad-free video. Tune in to the discussion with our analyst Ross Benes.

The Daily: What happens when you merge humans with AI chips, ChatGPT gets a memory, and Gemini's rough start

Audio
Mar 05, 2024

On today's podcast episode, we discuss what happened when the first human ever received a brain implant from Neuralink, the other potential benefits of this technology outside of helping people with paralysis, and what the ultimate goal of Neuralink actually is. "In Other News," we talk about what happens now that ChatGPT has a memory and what to make of Gemini's rough start. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

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The Daily: What's behind the upswing in social ad spending, can X claw back some share, and NYC sues the social giants

Audio
Mar 04, 2024

On today's podcast episode, we discuss what's fueling the social ad spending upswing and what to watch from each of the major social platforms. "In Other News," we talk about advertisers' level of caution in returning to X (formerly Twitter) and why New York City is suing the social media giants. Tune in to the discussion with our analysts Minda Smiley and Max Willens.

The Weekly Listen: The end of search as we know it, the purpose of genAI, and Ikea's plans to save the mall

Audio
Mar 01, 2024

On today's podcast episode, we discuss what comes after the end of search as we know it, what generative AI (genAI) is best at today, who the right partner for Paramount+ is, what Ikea's plans to save the mall entail, the most popular alcoholic drinks in the US, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Max Willens.

Most TV/video ad buyers require 3 or more currencies

Most TV/video ad buyers require 3 or more currencies

Article
Dec 21, 2023

25% of US TV/video ad buyers want to have three currencies for impression measurement, according to March 2023 data from the Interactive Advertising Bureau, Standard Media Index, and Advertiser Perceptions. Another 45% opt for four or more currencies.

Advertising Trends to Watch in 2024

Advertising Trends to Watch in 2024

Report
Nov 29, 2023

Ad spending growth is tapering off, but major changes are coming to the market, including the deprecation of third-party identifiers, a new era in TV ad measurement, and growing use of AI in advertising.

Roku grows both revenues and streaming hours by 20% in Q3

Roku grows both revenues and streaming hours by 20% in Q3

Article
Nov 02, 2023

Roku posts strong Q3 revenues growth, attributes to content, ads, and new TVs: ARPU drops as losses mount, but the company remains optimistic amid streaming challenges.

US CTV Time Spent vs. Ad Spending 2023

US CTV Time Spent vs. Ad Spending 2023

Report
Oct 18, 2023

Among major streaming services, Netflix’s time spent share exceeds ad revenues the most, indicating it has the most room to expand.

Amazon's Thursday Night Football makes record-breaking debut on Prime Video

Amazon's Thursday Night Football makes record-breaking debut on Prime Video

Article
Sep 19, 2023

Amazon reshapes NFL viewership on streaming platforms: Nielsen's ratings versus internal data presents challenges in the era of digital broadcasting.

While VideoAmp and iSpot make gains, Nielsen lays off 1,000

While VideoAmp and iSpot make gains, Nielsen lays off 1,000

Article
Sep 14, 2023

VideoAmp and iSpot are coming for Nielsen’s crown: The two companies announced a major funding round and acquisition, respectively, while Nielsen makes adjustments.

Nielsen will exclude Amazon data from Thursday Night Football measurement after industry uproar

Nielsen will exclude Amazon data from Thursday Night Football measurement after industry uproar

Article
Sep 11, 2023

Nielsen reverses stance on Amazon first-party football data: After networks and industry groups cried foul, Nielsen won’t include Amazon data in its panel currency.

Nielsen finally launches a big data currency, but with worrying timing

Nielsen finally launches a big data currency, but with worrying timing

Article
Aug 29, 2023

What is Nielsen doing with big data? The company announced a new currency days before the Media Ratings Council meets to approve it.

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