Netflix Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Netflix

Podcast: Is Netflix Headed for the Upside Down?

Audio
Jul 19, 2019

eMarketer analyst Ross Benes and vice president of content studio Paul Verna discuss Netflix's first-ever quarterly subscriber loss. They also consider other implications from the company's lower-than-expected Q2 2019 earnings, including the effect of a recent price hike on the company's revenues, the competitive landscape and the cost of funding original and licensed content.

Podcast: France's New Digital Service Tax Hits US Tech Companies

Podcast: France's New Digital Service Tax Hits US Tech Companies

Audio
Jul 17, 2019

eMarketer principal analysts Karin von Abrams and Nicole Perrin discuss France's new tax and its impact on US tech companies. They also discuss how people use Google, whether customers find Netflix too pricey, Brits' knowledge of Disney+ and more.

Amazon Rebrands IMDb Freedive to IMDb TV, Ramping Up Ad-Supported Video Strategy

Article
Jun 26, 2019

In a significant move for the company's larger advertising goals, Amazon is rebranding its barely six-month-old streaming service to further ramp up its ad-supported video strategy.

Q2 2019 Digital Video Trends

Q2 2019 Digital Video Trends

Report
Jun 18, 2019

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.

More Video Streaming Options Won’t Change Consumer Behavior

More Video Streaming Options Won’t Change Consumer Behavior

Article
Jun 03, 2019

Many Americans believe they will use more subscription services in the future. But when it comes to video streaming, just because there are more options doesn't mean consumers will drastically increase the number of services they're willing to pay for.

Canada Time Spent with Media 2019

Canada Time Spent with Media 2019

Report
May 30, 2019

As media time reaches a saturation point, consumers in Canada are showing a decided taste for the immediacy of digital.

India Time Spent with Media 2019

India Time Spent with Media 2019

Report
May 30, 2019

Traditional and digital channels are driving media consumption in parallel in India, unlike Western countries where time spent with traditional media is shrinking.

South Korea Time Spent with Media 2019

South Korea Time Spent with Media 2019

Report
May 30, 2019

Smartphones are the primary internet access device for consumers in South Korea, and mobile internet activities will continue to drive gains in both digital and total time spent as time spent with most traditional media channels declines.

Time Spent with Media 2019

Time Spent with Media 2019

Report
May 30, 2019

The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.

UK Time Spent with Media 2019

UK Time Spent with Media 2019

Report
May 30, 2019

UK adults have reached peak media consumption, spending an average of 9 hours, 38 minutes each day with media. Time spent is shifting to digital channels, particularly to smartphones.

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US Time Spent with Media 2019

US Time Spent with Media 2019

Report
May 30, 2019

Time spent with media by US adults has nearly stopped growing as the gains in digital usage do little more than offset the declines in time spent with TV and other old media.

US Time Spent with Social Media 2019

US Time Spent with Social Media 2019

Report
May 30, 2019

After years of steady increases, time spent on social media by US social network users fell last year. Those figures will flatten as the intensity of Facebook usage starts to moderate and activities such as digital video and video games draw more time and attention.

Can Subscription Ecommerce Catch Up to Subscription Media?

Can Subscription Ecommerce Catch Up to Subscription Media?

Article
May 22, 2019

Subscriptions like Netflix and Spotify have successfully transformed the way people engage with media, but retail subscriptions are yet to transform the way people shop. So far, retail subscription boxes have seen momentum within the fast-moving consumer goods (FMCG) category—think companies like Blue Apron, Dollar Shave Club and Birchbox. Despite the waves these companies have made, are consumers actually ready to automate their purchases of everyday goods?

US Subscription Video Landscape 2019

US Subscription Video Landscape 2019

Report
May 15, 2019

Subscription-based video is growing across a broad spectrum of services, from on-demand platforms like Netflix to aggregators that deliver live TV over the internet.

Nearly Half of TV Viewers Browse Online While Watching Their Favorite Movies and Shows

Article
May 10, 2019

In this modern age of entertainment, one screen is no longer enough to satisfy most. We forecast 180.8 million US adults will be two-screen viewers in 2019—meaning that 70.1% of the adult population will use a computer or mobile device to browse online while watching either digital video or traditional TV.

Users Still Demand Licensed Content from OTT Platforms

Users Still Demand Licensed Content from OTT Platforms

Article
May 10, 2019

While digital video platforms like Netflix are investing heavily in producing their own original shows, many people prefer to watch licensed content when they stream video.

Podcast | Hulu’s Not-So-Secret Weapon in the Streaming Wars

Audio
Apr 26, 2019

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna and senior forecasting director Monica Peart discuss Hulu: how much it makes in advertising, how its ad-supported and ad-free offerings compare with Netflix and what impact Disney's increased controlling stake has on the platform.

Netflix Wears the (Streaming) Crown, but for How Much Longer?

Audio
Apr 25, 2019

In the latest episode of "Behind the Numbers," eMarketer principal analyst Paul Verna and forecasting analyst Eric Haggstrom discuss Netflix's latest earnings. What was the the most notable announcement? How has the price increase affected subscriber growth? Will new streaming services from Disney and Apple pose real threats?

Putting the Everywhere in 'TV Everywhere'

Putting the Everywhere in 'TV Everywhere'

Article
Apr 25, 2019

At a time when marketers demand their ads be highly viewable and are agnostic about what device they’ll reach captive users on, video viewing in the bathroom is a diamond in the rough.

Most Cord-Cutters Aren’t Missing Cable TV

Most Cord-Cutters Aren’t Missing Cable TV

Article
Apr 24, 2019

At a time when the number of cord-cutters continues to climb, a new report indicates that most folks who ditched their cable TV service don’t miss anything about it.

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