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Netflix Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Netflix
Where Will Apple TV+ Fit into Americans’ Video-Streaming Diets?

Where Will Apple TV+ Fit into Americans’ Video-Streaming Diets?

Audio
Sep 17, 2019

eMarketer vice president of content studio Paul Verna discusses why Apple priced its upcoming video streaming service at $5 a month, whether an Apple bundle is on the horizon, how Google is helping people find something to watch and whether Americans are still interested in smart speakers.

Content for Kids and Parental Controls

Content for Kids and Parental Controls

Audio
Aug 22, 2019

eMarketer principal analyst Mark Dolliver discusses Roku’s new “Kids and Family” section—including the importance of grouping kids programming together and how people use parental control features. Vice president of content studio Paul Verna then joins to talk about how to predict cord-cutting, why people subscribe to over-the-top video streaming services and what happens when families choose TV packages together.

Daily Forecast: Amazon Prime Video Will Only Have Half as Many UK Viewers as Netflix

Video
Aug 16, 2019

eMarketer forecasting director Shelleen Shum explores our viewership numbers for subscription OTT in the UK and reasons behind Netflix’s lead.

Daily Forecast: Number of Pay TV Households Is Declining in the US

Video
Aug 02, 2019

eMarketer senior forecasting analyst Oscar Orozco shares our numbers for traditional pay TV and the impact of on-demand streaming services like Netflix and Amazon. Watch now.

eMarketer’s July Earnings Recap: Facebook, Amazon, Google, Twitter, Snapchat, Netflix

eMarketer’s July Earnings Recap: Facebook, Amazon, Google, Twitter, Snapchat, Netflix

Article
Jul 30, 2019

The second half of July means Q2 earnings are out. While some results were surprising, others showed companies’ continued growth, and in one instance, even a potential rebound. We offer our analysis on six companies as well as our own forecasts.

US Media and Entertainment Digital Ad Spending 2019

US Media and Entertainment Digital Ad Spending 2019

Report
Jul 25, 2019

Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

Prime Day and Amazon’s New Flywheel: Media, Advertising and Commerce

Prime Day and Amazon’s New Flywheel: Media, Advertising and Commerce

Article
Jul 24, 2019

Facebook, Google and Amazon are engaged in a game of thrones—an epic battle for digital supremacy. The anointed one will be whichever company stakes its claim to all three coins of the digital realm: media, advertising and commerce.

Daily Forecast: What’s at Stake for Netflix with Disney+, HBO Max and Apple TV+ on the Horizon?

Video
Jul 22, 2019

eMarketer senior forecasting director Monica Peart discusses our usage numbers for Netflix in the US and the anticipated arrival of new subscription OTT services. Watch now.

Podcast: Winners and Losers in the Streaming Wars

Audio
Jul 20, 2019

eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom ponder the future of the video industry as the streaming wars heat up. How will new services reshape the landscape? What will happen to the quality of TV programming? And when the dust clears, who will be the winners and losers?

Podcast: Is Netflix Headed for the Upside Down?

Audio
Jul 19, 2019

eMarketer analyst Ross Benes and vice president of content studio Paul Verna discuss Netflix's first-ever quarterly subscriber loss. They also consider other implications from the company's lower-than-expected Q2 2019 earnings, including the effect of a recent price hike on the company's revenues, the competitive landscape and the cost of funding original and licensed content.

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Podcast: France's New Digital Service Tax Hits US Tech Companies

Podcast: France's New Digital Service Tax Hits US Tech Companies

Audio
Jul 17, 2019

eMarketer principal analysts Karin von Abrams and Nicole Perrin discuss France's new tax and its impact on US tech companies. They also discuss how people use Google, whether customers find Netflix too pricey, Brits' knowledge of Disney+ and more.

Amazon Rebrands IMDb Freedive to IMDb TV, Ramping Up Ad-Supported Video Strategy

Article
Jun 26, 2019

In a significant move for the company's larger advertising goals, Amazon is rebranding its barely six-month-old streaming service to further ramp up its ad-supported video strategy.

Q2 2019 Digital Video Trends

Q2 2019 Digital Video Trends

Report
Jun 18, 2019

US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.

More Video Streaming Options Won’t Change Consumer Behavior

More Video Streaming Options Won’t Change Consumer Behavior

Article
Jun 03, 2019

Many Americans believe they will use more subscription services in the future. But when it comes to video streaming, just because there are more options doesn't mean consumers will drastically increase the number of services they're willing to pay for.

Canada Time Spent with Media 2019

Canada Time Spent with Media 2019

Report
May 30, 2019

As media time reaches a saturation point, consumers in Canada are showing a decided taste for the immediacy of digital.

India Time Spent with Media 2019

India Time Spent with Media 2019

Report
May 30, 2019

Traditional and digital channels are driving media consumption in parallel in India, unlike Western countries where time spent with traditional media is shrinking.

South Korea Time Spent with Media 2019

South Korea Time Spent with Media 2019

Report
May 30, 2019

Smartphones are the primary internet access device for consumers in South Korea, and mobile internet activities will continue to drive gains in both digital and total time spent as time spent with most traditional media channels declines.

Time Spent with Media 2019

Time Spent with Media 2019

Report
May 30, 2019

The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.

UK Time Spent with Media 2019

UK Time Spent with Media 2019

Report
May 30, 2019

UK adults have reached peak media consumption, spending an average of 9 hours, 38 minutes each day with media. Time spent is shifting to digital channels, particularly to smartphones.

US Time Spent with Media 2019

US Time Spent with Media 2019

Report
May 30, 2019

Time spent with media by US adults has nearly stopped growing as the gains in digital usage do little more than offset the declines in time spent with TV and other old media.

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