Netflix Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Netflix
Surveying the Subscription Video Landscape

Surveying the Subscription Video Landscape

Audio
Feb 18, 2020

Analyst Ross Benes and forecasting analyst Eric Haggstrom join guest host Paul Verna to discuss the latest in subscription-based video, including the platform mix, cord-cutting, peak TV and changes in terminology.

Canada Digital Habits by Generation

Canada Digital Habits by Generation

Report
Feb 05, 2020

This report will take a look at the key digital habits and personas across age groups in Canada.

Netflix Strikes Back

Audio
Jan 29, 2020

eMarketer forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna discuss the biggest takeaways from Netflix's latest results. They then talk about the UK's position on a landmark EU copyright law, YouTube's latest esports move and Google's new position on its search results redesign.

US Kids 2020

US Kids 2020

Report
Jan 13, 2020

This report looks at how digital technology fits into the daily lives of US kids—digital natives who, compared with teens and young adults, aren’t really all that digital.

What eMarketer Analysts Expect in 2020 with Ross Benes: Streaming Wars Anxiety

What eMarketer Analysts Expect in 2020 with Ross Benes: Streaming Wars Anxiety

Audio
Jan 07, 2020

eMarketer analyst Ross Benes talks about one thing that summed up 2019 for him and some of his predictions for 2020, focusing on the anxiety around the streaming wars.

2020 TV and Video Trends

2020 TV and Video Trends

Report
Dec 18, 2019

With 2020 shaping up to be a chaotic year, these are the video trends marketers will need to pay attention to.

Daily Forecast: Netflix Adoption Increases in Western Europe

Video
Dec 16, 2019

eMarketer global director of public relations Douglas Clark shares our updated forecast for Netflix adoption in the UK, France and Germany.

Facebook’s Year in Review: Grading Its Progress on Three Big Questions

Facebook’s Year in Review: Grading Its Progress on Three Big Questions

Article
Dec 16, 2019

At the end of last year, we asked three important questions about Facebook in 2019.

Daily Forecast: Subscription OTT Video Surges in Western Europe

Video
Dec 10, 2019

eMarketer forecasting director Shelleen Shum shares our recently revised subscription OTT forecast for Western Europe this year and into 2023.

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In the US, Netflix Grabs the Most Attention, but Its Reign Will Be Challenged

In the US, Netflix Grabs the Most Attention, but Its Reign Will Be Challenged

Article
Dec 10, 2019

Netflix and YouTube may be the video platforms US adults are watching most, but their days at the top may be numbered. New services such as Disney+, HBO Max and Apple TV+ will fragment digital video viewing time even further. According to our first forecast on time spent watching Netflix and YouTube, both platforms will see their share of daily video time drop in the coming years.

Ten Key Digital Trends for 2020

Ten Key Digital Trends for 2020

Report
Dec 09, 2019

In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.

The Weekly Listen: Uber Car Ads, Edgier YouTube Ads and the Long Reach of Netflix

The Weekly Listen: Uber Car Ads, Edgier YouTube Ads and the Long Reach of Netflix

Audio
Dec 06, 2019

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna talk about Uber testing ad displays for its cars, YouTube attempting to invite more edgier advertising, Netflix making deals to extend its reach, Plex launching a free, ad-supported streaming service, Americans tell us their favorite Thanksgiving pie flavor, and more.

Daily Forecast: In India, Cheap Data and SVOD Sparks Growth in Paid OTT Users

Video
Dec 05, 2019

eMarketer junior forecasting analyst Nazmul Islam explores our usage numbers for subscription OTT and the impact of increased mobile adoption and streaming services in India.

Q4 2019 Digital Video Trends

Q4 2019 Digital Video Trends

Report
Dec 05, 2019

Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

The Streaming Wars Will Create 'Another Disney'

The Streaming Wars Will Create 'Another Disney'

Audio
Dec 04, 2019

eMarketer vice president of content studio Paul Verna discusses how another Disney is being created. He then talks about why Facebook is helping users take their photos and videos with them, why emotionless TV ads aren't thinking long term and why there was a flurry of political ads on Facebook over Thanksgiving weekend.

Television Update Fall 2019

Television Update Fall 2019

Report
Nov 26, 2019

In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.

US Connected TV Advertising 2019

US Connected TV Advertising 2019

Report
Nov 25, 2019

Advertisers are embracing the popularity of connected TV by allocating more money to streaming platforms.

The Weekly Listen: The Problem with the Internet, HBO Max Bundle, and Porch Piracy

The Weekly Listen: The Problem with the Internet, HBO Max Bundle, and Porch Piracy

Audio
Nov 22, 2019

eMarketer principal analysts Mark Dolliver and Nicole Perrin join vice president of content studio Paul Verna to talk about whether the internet is broken, HBO's Max's strategy, NBCUniversal centralizing ads, the revival of a classic device and more.

Mobile Video Monetization 2019

Mobile Video Monetization 2019

Report
Nov 14, 2019

Mobile video viewing habits are evolving, and along with that comes a variety of opportunities for creators and publishers to monetize their content—and, in turn, for marketers and advertisers to reach audiences.

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