Netflix Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Netflix

Daily Forecast: In Mexico, Local Content and a User-Friendly Interface Put Netflix in the Lead

Video
Sep 30, 2019

eMarketer vice president of forecasting Monica Peart elucidates the reasons behind Netflix’s success in Mexico.

Netflix Struggles to Gain a Foothold in India; YouTube Dominates Digital Video Viewership

Article
Sep 30, 2019

As part of an upcoming series of reports on video trends across the world, we published new India forecasts for digital video viewers, subscription over-the-top users, Netflix viewers, and YouTube viewers.

Daily Forecast: Netflix Beats Our Expectations in Canada

Video
Sep 25, 2019

eMarketer vice president of forecasting Monica Peart tracks the faster-than-expected growth of Netflix and Amazon Prime Video in Canada.

Canada Digital Video 2019

Canada Digital Video 2019

Report
Sep 19, 2019

Digital video viewership in Canada is among the highest in the world, driven by high usage of YouTube and Netflix.

France Digital Video 2019

France Digital Video 2019

Report
Sep 19, 2019

This year, France will have more than 38 million digital video viewers and more than 25 million mobile phone video viewers. Close to four in 10 digital video viewers will watch Netflix in 2019, thanks to a growth rate of more than 33% compared with 2018.

Germany Digital Video 2019

Germany Digital Video 2019

Report
Sep 19, 2019

This year, Germany will have more than 47 million digital video viewers and more than 29 million mobile video viewers. In Germany, more people will watch Amazon Prime Video than Netflix, with both services having double-digit growth rates in 2019.

Global Digital Video 2019

Global Digital Video 2019

Report
Sep 19, 2019

Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.

Latin America Digital Video 2019

Latin America Digital Video 2019

Report
Sep 19, 2019

This report features our latest forecasts for Latin America’s digital video market with breakouts for Argentina, Brazil and Mexico. It also looks at who’s watching, how and where they are watching, and what it all means for marketers.

UK Digital Video 2019

UK Digital Video 2019

Report
Sep 19, 2019

Digital video viewership in the UK is high, driven by a broad choice of platforms. From free over-the-top platforms, to broadcasters’ own on-demand services, to a flourishing subscription landscape, UK viewers have a rich and varied digital video diet.

US Digital Video 2019

US Digital Video 2019

Report
Sep 19, 2019

Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.

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Where Will Apple TV+ Fit into Americans’ Video-Streaming Diets?

Where Will Apple TV+ Fit into Americans’ Video-Streaming Diets?

Audio
Sep 17, 2019

eMarketer vice president of content studio Paul Verna discusses why Apple priced its upcoming video streaming service at $5 a month, whether an Apple bundle is on the horizon, how Google is helping people find something to watch and whether Americans are still interested in smart speakers.

Content for Kids and Parental Controls

Content for Kids and Parental Controls

Audio
Aug 22, 2019

eMarketer principal analyst Mark Dolliver discusses Roku’s new “Kids and Family” section—including the importance of grouping kids programming together and how people use parental control features. Vice president of content studio Paul Verna then joins to talk about how to predict cord-cutting, why people subscribe to over-the-top video streaming services and what happens when families choose TV packages together.

Daily Forecast: Amazon Prime Video Will Only Have Half as Many UK Viewers as Netflix

Video
Aug 16, 2019

eMarketer forecasting director Shelleen Shum explores our viewership numbers for subscription OTT in the UK and reasons behind Netflix’s lead.

Daily Forecast: Number of Pay TV Households Is Declining in the US

Video
Aug 02, 2019

eMarketer senior forecasting analyst Oscar Orozco shares our numbers for traditional pay TV and the impact of on-demand streaming services like Netflix and Amazon. Watch now.

eMarketer’s July Earnings Recap: Facebook, Amazon, Google, Twitter, Snapchat, Netflix

eMarketer’s July Earnings Recap: Facebook, Amazon, Google, Twitter, Snapchat, Netflix

Article
Jul 30, 2019

The second half of July means Q2 earnings are out. While some results were surprising, others showed companies’ continued growth, and in one instance, even a potential rebound. We offer our analysis on six companies as well as our own forecasts.

US Media and Entertainment Digital Ad Spending 2019

US Media and Entertainment Digital Ad Spending 2019

Report
Jul 25, 2019

Media and entertainment companies are increasing their digital ad spend at a greater rate than other verticals as revenues surge in the music and film industries and digital video and gaming platforms try to outcompete one another.

Prime Day and Amazon’s New Flywheel: Media, Advertising and Commerce

Prime Day and Amazon’s New Flywheel: Media, Advertising and Commerce

Article
Jul 24, 2019

Facebook, Google and Amazon are engaged in a game of thrones—an epic battle for digital supremacy. The anointed one will be whichever company stakes its claim to all three coins of the digital realm: media, advertising and commerce.

Daily Forecast: What’s at Stake for Netflix with Disney+, HBO Max and Apple TV+ on the Horizon?

Video
Jul 22, 2019

eMarketer senior forecasting director Monica Peart discusses our usage numbers for Netflix in the US and the anticipated arrival of new subscription OTT services. Watch now.

Podcast: Winners and Losers in the Streaming Wars

Audio
Jul 20, 2019

eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom ponder the future of the video industry as the streaming wars heat up. How will new services reshape the landscape? What will happen to the quality of TV programming? And when the dust clears, who will be the winners and losers?

Podcast: Is Netflix Headed for the Upside Down?

Audio
Jul 19, 2019

eMarketer analyst Ross Benes and vice president of content studio Paul Verna discuss Netflix's first-ever quarterly subscriber loss. They also consider other implications from the company's lower-than-expected Q2 2019 earnings, including the effect of a recent price hike on the company's revenues, the competitive landscape and the cost of funding original and licensed content.

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