Netflix Trends & Statistics

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US mobile gaming ad revenues to reach $6 billion

Article
Apr 08, 2022

US mobile gaming ad revenues will reach $6.26 billion in 2022, up 14.0% from $5.49 billion in 2021. Healthy double-digit growth will continue through 2024.

Streamers want in on anime’s growing global audience

Streamers want in on anime’s growing global audience

Article
Apr 05, 2022

Netflix and other streamers are doubling down on Japanese animation: Half of Netflix’s 222 million subscribers watched anime last year.

The Weekly Listen: Stores on wheels, ad-supported media time falls, and the 'Netaverse'

The Weekly Listen: Stores on wheels, ad-supported media time falls, and the 'Netaverse'

Audio
Apr 01, 2022

Learn about whether stores on wheels is the future, Netflix ending password sharing, whether the tech magic is gone, what the "Netaverse" is, an important fact about America, and more. Tune in to the discussion with our analyst Blake Droesch, director of forecasting Oscar Orozco, and director of reports editing Rahul Chadha.

Netflix password sharing could net the platform $1.6 billion in a crackdown—and indirectly lead to an ad-supported tier

Netflix password sharing could net the platform $1.6 billion in a crackdown—and indirectly lead to an ad-supported tier

Article
Mar 31, 2022

Netflix has 1.6 billion reasons to crack down on password sharing: While the exact number of sharers are hard to pin down, there’s a huge gray market the streaming giant could go after.

Netflix is the elephant in the subscription OTT room

Netflix is the elephant in the subscription OTT room

Article
Mar 29, 2022

The elephant in the room propping up most of the figures in our recently released worldwide sub OTT user forecast is Netflix, the industry leader by a wide margin.

UK Digital Video Viewers 2022

UK Digital Video Viewers 2022

Report
Mar 29, 2022

Digital video viewership continues to rise in the UK, despite already high penetration. A thirst for subscription content hasn’t quite been sated, but with a cost-of-living crisis looming, ad-supported options might garner interest among consumers.

More than one-third of Disney+ viewers are under 25 years old

More than one-third of Disney+ viewers are under 25 years old

Article
Mar 25, 2022

For the first time, we broke out Disney+ and Netflix viewers by age. It’s widely understood Disney programs are usually aimed at youth. Our forecasts give some clarity on how much Disney+ skews toward young people compared with other streaming services.

Q1 2022 Digital Video Trends

Q1 2022 Digital Video Trends

Report
Mar 25, 2022

Peacock made audience gains as the streaming space gets more crowded.

Worldwide Subscription OTT Users Forecast 2022

Worldwide Subscription OTT Users Forecast 2022

Report
Mar 23, 2022

Watching subscription over-the-top (sub OTT) video has become one of the most popular activities in the world, and the worldwide user numbers for sub OTT have become commensurately huge. Netflix remains a driving force in this digital transformation.

Streaming services turn their attention to ad-supported subscription tiers

Article
Mar 10, 2022

Ad-supported video is the new streaming gold rush: Disney, HBO, Discovery, and even Netflix have toyed with or launched ad-based viewing channels

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Netflix leads in usage, but are viewers paying up?

Article
Mar 09, 2022

Netflix is practically synonymous with video streaming in the US, with 76% of US teens and adults surveyed using the platform. Amazon Prime Video is the next most popular service, used by 64%, while Hulu, Disney+, and HBO Max round out the top five.

Streaming services are rapidly branching out and bundling up

Article
Mar 07, 2022

Verizon’s new streaming subscription hub resembles cable bundles of old: Streaming services are fighting tooth and nail to get ahead in a congested field.

HBO Max’s euphoric ascent in the entertainment app rankings

HBO Max’s euphoric ascent in the entertainment app rankings

Article
Mar 04, 2022

HBO Max was the most downloaded US mobile entertainment app in 2021, with 46.0 million downloads and a monster growth rate of 101%. Second-place Netflix saw downloads drop by 15% year over year to 38.0 million.

Netflix makes second major video game acquisition

Netflix makes second major video game acquisition

Article
Mar 03, 2022

Netflix’s gaming investments set it apart from streaming competitors: The company acquired a Finnish mobile games studio that it has worked with in the past.

New streaming originals spell new subscribers—and new costs

New streaming originals spell new subscribers—and new costs

Article
Mar 02, 2022

Four of the top US streaming services spent a record-smashing total of $11.15 billion on original content in 2021 as each platform vied to draw—and keep—subscribers. Netflix laid out $6.08 billion, more than the other three services combined. Amazon Prime Video grew its spending the fastest, by 105%, in a play for Netflix’s title as the leading subscription video streamer.

Which US streaming service boasts the best original content library?

Which US streaming service boasts the best original content library?

Article
Feb 16, 2022

Netflix is the top US streaming service when it comes to original content, with 38% of the country’s adults agreeing the platform offers the best selection of original shows and movies. Amazon Prime Video comes in second, trailing by a sizable margin with 11%, while Hulu and HBO Max rank third and fourth.

Amazon increases the cost of Prime membership, testing customer loyalty

Article
Feb 03, 2022

Amazon is boosting its Prime membership fee: As subscriber growth slows and ecommerce costs rise, the retail behemoth banks on loyalty and a wide array of services to keep users from canceling.

Where does Netflix go from here, NBC's Olympics/Super Bowl doubleheader, and kids' streaming shows

Where does Netflix go from here, NBC's Olympics/Super Bowl doubleheader, and kids' streaming shows

Audio
Jan 27, 2022

On today's episode, we discuss the fallout from Netflix's Q4 earnings and what the immediate future looks like for the streaming giant. We then talk about what to expect from NBC's overlapping broadcasts of this year's Super Bowl LVI and Beijing Winter Olympics, along with what to make of streaming players focusing their attention on kids' shows. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Paul Verna.

The Weekly Listen: The future of shopping, instant delivery, and the rise of experiences

The Weekly Listen: The future of shopping, instant delivery, and the rise of experiences

Audio
Jan 21, 2022

On today's episode, we discuss the most important trends shaping the future of shopping, whether gifting experiences can catch up with physical goods, the best return policies, the "empty promise" of instant delivery, Taco Bell's subscription service, an unpopular opinion about Netflix prices, who invented Monopoly, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of forecasting Oscar Orozco, and director of reports editing at Insider Intelligence Rahul Chadha.

Comcast hopes Spanish-language media will put Peacock in the green

Article
Jan 14, 2022

Telemundo’s new streaming brand thins the barrier between English- and Spanish-language content: NBCUniversal and Comcast hope Hispanic viewers will turn Peacock’s luck around.

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