Digital wallets are solving this with passwordless checkout, which will likely become the industry norm
The Vipps wallet in Norway is the first to use Apple’s NFC tech, opening the floodgates for more to deploy the tech.
Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.
The buy button has been on a growth tear since Shopify opened it up to enterprise customers outside of its ecosystem
Despite Google Wallet and Apple Wallet’s investments in travel and ID features, adoption has been tepid
The mobile wallet’s scaled-back rollout has been slow. But wero should be able to overcome that thanks to its transformative nature
Big Tech will likely challenge the rule in court. Trump’s second term could also make the rule short-lived
They can help Google steal some market share from Apple as it opens up its NFC tech.
The CFPB is trying to supervise large payment apps as the lines between Big Tech and payments blur. But it’s unclear how Trump will shake up the agency
US retail sales via mobile wallets are growing much faster than overall sales. To meet this demand, wallet providers must address consumer expectations and solve growth hurdles.
The wallet is pushing new features to help increase app engagement and maintain customer loyalty
The capability should help boost Pix’s in-store volume, serving as a roadmap for the US’s FedNow to boost retail adoption
It’s a large volume opportunity for the BNPL player and helps Klarna compete with. It can also help keep users loyal to Apple as its NFC tech opens up
The rollout extends Klarna’s in-store push and bolsters Alipay’s global expansion efforts
The digital wallet’s rollout has been slow, but we expect strong uptake in 2025 thanks to its innovative features and bank integrations
Users can now add their US passports and more transit cards to their wallets, and Google is getting more companies to accept these passes
Like many other payment providers globally, Alibaba is opening up its walled garden to fight off antitrust scrutiny
The BNPL provider expanded its merchant network and pushed in-store. A potential Apple Pay deal could help raise its profile
It may be an olive branch for Gen Zers and millennials who may be upset over its decision to stop accepting Amex. It’s a win for Venmo’s monetization journey
Consumers can turn off verification for certain purchases to ramp up the wallet’s convenience
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