As the mobile wallet ecosystem matures, US proximity mobile payment engagement gains are lapping user growth.

Adding non-payments uses could make the wallet more convenient, helping Google pull new users and grab spending

Adoption of digital wallets is approaching critical mass, but they won’t replace physical wallets anytime soon. However, a super app may be on the horizon, especially if companies can crack the ability to integrate payments with shopping services.

This year will be a litmus test for trying new things. Payments incumbents that embrace change on their own terms will emerge stronger than before.

Cash is on the decline everywhere, accounting for at most 44% of point-of-sale (POS) transaction value regionally and just 18% globally in 2021. Its share will drop to 10% worldwide by the end of 2025, with North America, Asia-Pacific, and Europe leading the charge away from physical money.

Mobile payments have proven their value during the pandemic as a way to limit our risk to exposure instead of paying with cash or card. Last year, per our estimates, smartphone usage in the US surged to an average of 182 minutes daily (from 154 minutes pre-pandemic), which extended to payments.

Consumers today have more payment options than ever. But, while mobile payment platforms like Apple Pay, Google Pay and Samsung Pay are increasingly gaining traction, the trinity of cash, debit and credit still dominate—especially with smaller, in-store transactions.

Paul Murray, director of digital experience at Dunkin' Brands, explains how its loyalty program and mobile payments are deeply intertwined.

Danny Ackerman, senior director of platform at Urban Airship, talks about how marketers should be using mobile wallet passes to connect with customers.