Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Google Wallet updates verification settings to speed up payments

The news: Google Wallet updated its verification settings so users can make payments faster, per 9to5Google.

  • Users can now disable the required identity verification for certain purchases, letting them pay even if their phone is locked.
  • The setting is only available for transit payments, but other types of transactions could be added in the future.

Why this matters: Letting users turn off verification will make the wallet more convenient, which should help boost user satisfaction.

  • Forty-one percent of US consumers said convenience was the primary reason they used digital wallets, per a Forbes Advisory survey.
  • While customers may not feel comfortable turning off verification for all transactions, they may appreciate using it for transit payments, which are typically low value and often made in a hurry.

The bigger picture: Google is transforming its mobile wallet to better compete against the likes of Apple Pay.

You've read 0 of 2 free articles this month.

Create an account for uninterrupted access to select articles.
Create a Free Account