During the season of giving, one gift that retailers can truly bank on is partnership marketing. Partnerships not only provide a host of benefits like extended reach and enhanced credibility, they can also make the holiday season considerably more profitable.

US retail and ecommerce sales are getting back to their pre-pandemic growth trajectories, but consumer spending may be stunted amid ongoing economic uncertainty.

Generative AI is set to have far-reaching implications for the $5.920 trillion global ecommerce sector. Here's our take on the top three areas where the technology could have the greatest impact.

ChatGPT has fast become one of the biggest buzzwords in retail. But retailers remain cautious over its potential pitfalls, especially concerning direct interactions with customers. We delve into the future of generative AI and provide actionable steps for retailers and brands to prepare for its rise.

On today's episode, host Sara Lebow tees up a conversation between our analyst Andrew Lipsman and Ram Iyer, worldwide director, digital strategy and ecommerce at Microsoft, about omnichannel and mobile commerce, the consumer path to purchase, the metaverse, and more.

Mobile commerce is driving a growing share of retail ecommerce orders: That puts the onus on retailers to create well-designed, easy-to-use experiences for their mobile websites and apps

In the US, 31% of millennials shop via mobile on weekdays while at home. That’s up 4 percentage points from 2019, while the share who do so via desktop/laptop has decreased by the same amount, to 18%. Since 2019, the shopping habits of US millennials have pivoted away from the weekends and toward mobile.

This week on Behind the Numbers: Reimagining Retail, analysts Yory Wurmser and Sky Canaves discussed mcommerce trends with host Sara Lebow.

The pandemic has accelerated consumer adoption of QR codes. Here’s how marketers can take advantage of the technology.

This report explores our latest forecasts for US voice assistant, smartphone voice assistant, and smart speaker users, and provides additional analysis about trends shaping the market.

Despite being the smallest of the three major commerce channels in terms of transactions, mobile is arguably the most important.

Holiday retail sales will surpass $1 trillion in the US for the first time this year, with mobile celebrating its own milestone by driving nearly 25% of growth.

This year, mobile commerce sales in the US will account for 39.6% of total retail ecommerce sales—reaching $208.1 billion.

Amazon will claim nearly half of US retail ecommerce sales in 2018. Sales will be driven by Amazon’s marketplace, which will account for 68.0% of business.

Consumers are taking advantage of online travel deals more than ever. This year, digital travel sales globally will increase 10.4% to $694.41 billion.

Retail ecommerce sales in Western Europe will rise 11.6% to $381.58 billion in 2018. Amazon is planning to capitalize on rebounding markets by building 1,300 warehouses across the continent.

Retail ecommerce platforms in China will total $1.53 billion in sales this year. Over 58% of these sales will take place through Alibaba’s digital storefronts.