Mobile commerce Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Mobile commerce
The Mobile Commerce Opportunity

The Mobile Commerce Opportunity

Report
Jun 21, 2024

How can brands and retailers succeed in the new era of mobile-first ecommerce?

How Apple’s new AI model could fuel mcommerce growth

Article
Apr 09, 2024

Earlier this month, Apple unveiled a new AI model, called the ReaLM system, which can recognize and pull out phone numbers or recipes from on-page images, or respond to a request to call “the bottom one” when users are presented with a list of local pharmacies.

Credit Card Marketing 2023

Credit Card Marketing 2023

Report
Dec 19, 2023

To overcome account opening headwinds, credit card marketers can explore credit card subscriptions, net worth data collection, and wallet-first cardholder experiences.

Shoppers spend nearly twice as long on Temu’s app than its competitors

Shoppers spend nearly twice as long on Temu’s app than its competitors

Article
Dec 12, 2023

The average Temu user spent 18 minutes per day on the company’s app: That’s nearly double the 10 minutes they spent on Amazon’s app.

China Ecommerce Explainer

China Ecommerce Explainer

Report
Nov 28, 2023

No other market in the world comes close to China when it comes to ecommerce. Its highly competitive digital market has spurred retail innovations that are making their way around the world.

7 reasons why partnerships are a gift to retailers this holiday shopping season | Sponsored Content

7 reasons why partnerships are a gift to retailers this holiday shopping season | Sponsored Content

Article
Oct 20, 2023

During the season of giving, one gift that retailers can truly bank on is partnership marketing. Partnerships not only provide a host of benefits like extended reach and enhanced credibility, they can also make the holiday season considerably more profitable.

US Ecommerce Forecast 2023

US Ecommerce Forecast 2023

Report
Jul 28, 2023

US retail and ecommerce sales are getting back to their pre-pandemic growth trajectories, but consumer spending may be stunted amid ongoing economic uncertainty.

Where will generative AI have the biggest impact in retail?

Article
Feb 24, 2023

Generative AI is set to have far-reaching implications for the $5.920 trillion global ecommerce sector. Here's our take on the top three areas where the technology could have the greatest impact.

ChatGPT and Retail

ChatGPT and Retail

Report
Feb 23, 2023

ChatGPT has fast become one of the biggest buzzwords in retail. But retailers remain cautious over its potential pitfalls, especially concerning direct interactions with customers. We delve into the future of generative AI and provide actionable steps for retailers and brands to prepare for its rise.

Reimagining Retail: Shopping for Xbox and Surface products, how TikTok drives sales, and store digitization

Audio
Jan 17, 2023

On today's episode, host Sara Lebow tees up a conversation between our analyst Andrew Lipsman and Ram Iyer, worldwide director, digital strategy and ecommerce at Microsoft, about omnichannel and mobile commerce, the consumer path to purchase, the metaverse, and more.

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Mobile commerce is more important than ever

Article
Dec 28, 2022

Mobile commerce is driving a growing share of retail ecommerce orders: That puts the onus on retailers to create well-designed, easy-to-use experiences for their mobile websites and apps

Millennials shop on mobile and during weekdays

Millennials shop on mobile and during weekdays

Article
Oct 24, 2022

In the US, 31% of millennials shop via mobile on weekdays while at home. That’s up 4 percentage points from 2019, while the share who do so via desktop/laptop has decreased by the same amount, to 18%. Since 2019, the shopping habits of US millennials have pivoted away from the weekends and toward mobile.

Mcommerce metrics to watch according to our analysts

Article
Sep 09, 2022

This week on Behind the Numbers: Reimagining Retail, analysts Yory Wurmser and Sky Canaves discussed mcommerce trends with host Sara Lebow.

QR Codes Forecast and Trends 2022

QR Codes Forecast and Trends 2022

Report
Feb 11, 2022

The pandemic has accelerated consumer adoption of QR codes. Here’s how marketers can take advantage of the technology.

Voice Assistant and Smart Speaker Users 2020

Voice Assistant and Smart Speaker Users 2020

Report
Nov 16, 2020

This report explores our latest forecasts for US voice assistant, smartphone voice assistant, and smart speaker users, and provides additional analysis about trends shaping the market.

Why Your Retail App Isn’t on Customers’ Phones, and What to Do About It Before the Holidays

Why Your Retail App Isn’t on Customers’ Phones, and What to Do About It Before the Holidays

Article
Sep 13, 2019

Despite being the smallest of the three major commerce channels in terms of transactions, mobile is arguably the most important.

What Role Will Mobile Play this Holiday Season?

Article
Dec 06, 2018

Holiday retail sales will surpass $1 trillion in the US for the first time this year, with mobile celebrating its own milestone by driving nearly 25% of growth.

Exploring the Mobile Shopping Habits of US Consumers

Exploring the Mobile Shopping Habits of US Consumers

Article
Dec 03, 2018

This year, mobile commerce sales in the US will account for 39.6% of total retail ecommerce sales—reaching $208.1 billion.

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