Mntn Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Mntn
Reimagining Retail: Unexpected pandemic consequences for retailers and brands that will pop in 2022

Reimagining Retail: Unexpected pandemic consequences for retailers and brands that will pop in 2022

Audio
Feb 16, 2022

On this episode of our new Behind the Numbers show, Reimagining Retail, our analyst Suzy Davidkhanian hosts author and keynote and strategic advisor Steve Dennis to discuss overlooked consequences the pandemic has had on retailers outside of the much-discussed supply chain and consumer loyalty woes. They also identify several smaller, lesser-known brands they think will pop in 2022.

What Apple’s Tap to Pay means for payments, Amex's new checking account, and Block adds Afterpay

What Apple’s Tap to Pay means for payments, Amex's new checking account, and Block adds Afterpay

Audio
Feb 15, 2022

On today's episode, we discuss how Apple's new Tap to Pay feature will disrupt the payments world. Then for "In Other News," we talk about the impact of American Express' new checking account and what will happen now that buy now, pay later firm Afterpay is integrated with Block (formerly Square). Tune in to the discussion with VP of content and head of financial services Daniel Van Dyke and our analyst Jaime Toplin.

Will Google ever slow down, the TV measurement wars, and CTV viewability challenges

Will Google ever slow down, the TV measurement wars, and CTV viewability challenges

Audio
Feb 14, 2022

On today's episode, we discuss Google's insane Q4 performance and what stood out the most. Then for "In Other News," we talk about what will happen when the dust settles on the TV measurement wars and how concerning the viewability challenges of connected TV (CTV) really are. Tune in to the discussion with our analyst Paul Verna.

The Weekly Listen: What to expect from Super Bowl LVI, the price of Prime, and revisiting the mall experience

Audio
Feb 11, 2022

On today's episode, we discuss what to expect from this year's Super Bowl, the price of Amazon Prime going up, which one of Peloton's potential suitors makes the most sense, how to get people back to the mall, a New York Times subscriber milestone, an unpopular opinion about company earnings, looking up at the galaxies, and more. Tune in to the discussion with director of reports editing Rahul Chadha and our analysts Peter Vahle and Blake Droesch.

How concerned should everyone be about Facebook, social commerce, and social media subscriptions

How concerned should everyone be about Facebook, social commerce, and social media subscriptions

Audio
Feb 10, 2022

On today's episode, we discuss how concerned everyone should be about Facebook's latest Q4 earnings showing that daily active users were shrinking for the first time ever. Then for "In Other News," we talk about consumers' current feelings about social commerce and the likelihood of social media subscriptions catching on. Tune in to the discussion with our analyst Debra Aho Williamson.

Brand Anatomy: How Neighborhood Goods is reinventing brick-and-mortar through sampling and discovery

Brand Anatomy: How Neighborhood Goods is reinventing brick-and-mortar through sampling and discovery

Audio
Feb 09, 2022

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Matt Alexander, co-founder and CEO of Neighborhood Goods, to discuss 2021 growth metrics, how sampling and discovery come to life in a retail environment, and Neighborhood Goods' expansion plans for 2022.

What healthcare consumers in 2022 care about most, digital health funding, and home healthcare

What healthcare consumers in 2022 care about most, digital health funding, and home healthcare

Audio
Feb 08, 2022

On today's episode, we discuss what healthcare consumers in 2022 care about most and how companies are responding to those new needs. Then for "In Other News," we talk about why digital health funding has spiked and some developments in home healthcare. Tune in to the discussion with our analyst Rajiv Leventhal.

The bad parts of the metaverse and why it might not be the next version of the internet

The bad parts of the metaverse and why it might not be the next version of the internet

Audio
Feb 07, 2022

On today's episode, we discuss the reasons the metaverse will get held back and why it might not end up being the next version of the internet. Then for "In Other News," we talk about the main reason shoppers abandon their carts and why people buy things on Amazon. Tune in to the discussion with our analyst Andrew Lipsman.

The Weekly Listen: The next big AR experience, self-service retail, and the podcast 'hit' problem

The Weekly Listen: The next big AR experience, self-service retail, and the podcast 'hit' problem

Audio
Feb 04, 2022

On today's episode, we discuss what the next big augmented reality (AR) experience might be, the Trojan horse of self-service retail, whether podcasting has a "hit" problem, the NFL's 2021 regular season ratings, a possible delivery drone milestone, an unpopular opinion about consumer choice, robot referees, and more. Tune in to the discussion with our analysts Oscar Orozco, Peter Vahle, and Blake Droesch.

TikTok's next act, YouTube to invest in 'Shorts,' and LinkedIn to launch audio events

TikTok's next act, YouTube to invest in 'Shorts,' and LinkedIn to launch audio events

Audio
Feb 03, 2022

On today's episode, we discuss what the next, most important initiatives will be for TikTok. We then talk about what YouTube plans to do with its short-form video format "Shorts" and whether LinkedIn's audio events will work out. Tune in to the discussion with our analyst Debra Aho Williamson.

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Reimagining Retail: Retail media executive intrigue and the top 4 retail media trends for 2022

Reimagining Retail: Retail media executive intrigue and the top 4 retail media trends for 2022

Audio
Feb 02, 2022

On this episode of our new Behind the Numbers show, Reimagining Retail, our analyst Andrew Lipsman hosts Russ Dieringer, founder of Stratably, to discuss intrigue in the executive ranks at key retail media platforms Amazon, Walmart, and Instacart. They also rank their top four retail media trends for 2022.

What's next for BNPL, retailers step into the metaverse, and an avalanche of returns

What's next for BNPL, retailers step into the metaverse, and an avalanche of returns

Audio
Feb 01, 2022

On today's episode, we discuss how buy now, pay later (BNPL) adoption will continue to evolve and what's next for these services. We then talk about what retailers' first step into the metaverse should look like and what retailers should be doing with their avalanche of returns. Tune in to the discussion with our analyst Sky Canaves.

Building a Perfect CTV Ad: What AI Analysis Reveals | Sponsored Content | Tech-Talk Webinar | On-Demand

Video
Nov 12, 2021

Find out if there is such a thing as the perfect connected TV (CTV) commercial from Ali Haeri, vice president, marketing at MNTN, and Lucas Piazza, CMO at QuickFrame.

Industry Insights: Holiday Preparedness

Article
Sep 06, 2021

Curated by eMarketer, this special collection of interviews will help you understand how marketers took their experiences of the last year and applied those learnings toward their holiday strategy.

Industry Insights: Spotlight on Travel

Article
Sep 06, 2021

Curated by eMarketer, this special collection of interviews will help you understand how the travel industry is recovering post-COVID and planning for what’s ahead.

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