Mntn Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Mntn
Where video streaming goes from here, watching major events, and Gen Z's relationship with TV

Where video streaming goes from here, watching major events, and Gen Z's relationship with TV

Audio
Mar 17, 2022

Learn how video streaming is evolving. For "In Other News," we discuss what to make of the collective viewership of all major TV events and a surprising stat about Gen Z's relationship with TV. Tune in to the discussion with our analyst Ross Benes.

Reimagining Retail: Amazon Fresh's disruption of grocery and its ambitions in retail media

Reimagining Retail: Amazon Fresh's disruption of grocery and its ambitions in retail media

Audio
Mar 16, 2022

Join our analyst Andrew Lipsman, "Behind the Numbers" host Marcus Johnson, and Colgate-Palmolive's ecommerce director of growth strategy and planning Todd Hassenfelt to hear about Andrew’s recent visit to a "Just Walk Out" Amazon Fresh grocery store and the in-store digital retail media opportunity for brands selling at Amazon Fresh.

Amazon is changing payments, Visa and Mastercard halt Russia services, and Klarna's losses grow

Amazon is changing payments, Visa and Mastercard halt Russia services, and Klarna's losses grow

Audio
Mar 15, 2022

Hear how Amazon is changing how we think about payments. For "In Other News," we discuss Visa and Mastercard suspending their services in Russia and what Klarna's losses mean for the company. Tune in to the discussion with our analyst David Morris.

Will Pinterest TV change the game, a surprising stat about Target, and Amazon lets you DJ

Will Pinterest TV change the game, a surprising stat about Target, and Amazon lets you DJ

Audio
Mar 14, 2022

Hear how Pinterest is doing and whether they're close to being acquired. For "In Other News," we discuss an interesting stat about Target and Amazon's new app that lets you DJ your own radio show. Tune in to the discussion with our analyst Andrew Lipsman.

The Weekly Listen: Amazon Style, podcasts on LinkedIn and Twitter, and Batman at the box office

The Weekly Listen: Amazon Style, podcasts on LinkedIn and Twitter, and Batman at the box office

Audio
Mar 11, 2022

Learn about the new Amazon Style store, podcasts on Twitter and LinkedIn, advertising at the NBA All-Star Game, who America’s truckers are, and more. Tune in to the discussion with our analysts Peter Vahle and Blake Droesch and director of forecasting Oscar Orozco.

How marketers are dealing with the Russia-Ukraine conflict

How marketers are dealing with the Russia-Ukraine conflict

Audio
Mar 10, 2022

On today's episode, we discuss what brands and companies are doing in support of Ukraine, what they should be considering from a brand safety perspective, and what's going to be most important to consumers. Tune in to the discussion with our analyst Dave Frankland.

Brand Anatomy: How Gap Inc. is taking a portfolio approach toward investing in new marketing technologies

Brand Anatomy: How Gap Inc. is taking a portfolio approach toward investing in new marketing technologies

Audio
Mar 09, 2022

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Mike Janover, vice president of global digital and direct marketing at Gap Inc., to discuss how the clothing and accessories retailer is tackling personalization at scale, the nuances between the brand's marketing channels, and the top technologies it's implementing.

'The doctor will see you in the healthcare metaverse,' Teladoc callbacks, and 2022 telehealth trends

'The doctor will see you in the healthcare metaverse,' Teladoc callbacks, and 2022 telehealth trends

Audio
Mar 08, 2022

On today's episode, we discuss what healthcare will look like in the metaverse. For "In Other News," we talk about speaking to your doctor via an Amazon Echo device and the telehealth trends to watch for in 2022. Tune in to the discussion with our analyst Lisa Phillips.

Why livestream shopping in the US will matter, same-day delivery, and D2C brands in 2022

Why livestream shopping in the US will matter, same-day delivery, and D2C brands in 2022

Audio
Mar 07, 2022

On today's episode, we discuss why retailers and consumers are (and why they're not) excited about livestream shopping in the US. For "In Other News," we talk about when same-day delivery will be the norm and what to expect from direct-to-consumer (D2C) brands in 2022. Tune in to the discussion with our analyst Sky Canaves.

The Weekly Listen: 2022 Winter Olympics takeaways, delivery culture, and does video length matter?

The Weekly Listen: 2022 Winter Olympics takeaways, delivery culture, and does video length matter?

Audio
Mar 04, 2022

On today's episode, we discuss takeaways from the 2022 Winter Olympics, video length, impulse buys declining, whether the streaming wars can be won, delivery culture, an unpopular opinion about cart abandonment, where escalators came from, and more. Tune in to the discussion with our analysts Suzy Davidkhanian, Dave Frankland, and Paul Verna.

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Disney+, HBO Max, and Paramount+ at the end of 2021, cord-cutting in 2022, and AVOD ad spending

Disney+, HBO Max, and Paramount+ at the end of 2021, cord-cutting in 2022, and AVOD ad spending

Audio
Mar 03, 2022

On today's episode, we discuss whether Disney+ is back on track, how to read HBO Max's numbers, and whether Paramount+ can keep up. For "In Other News," we talk about why folks are cutting the cord today and why there's been a boost in ad-supported video-on-demand (AVOD) ad spending. Tune in to the discussion with our analyst Ross Benes.

Reimagining Retail: Pandemic-induced behaviors that will keep impacting digital grocery in 2022

Reimagining Retail: Pandemic-induced behaviors that will keep impacting digital grocery in 2022

Audio
Mar 02, 2022

On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts resident digital grocery expert Blake Droesch to discuss pandemic-induced behaviors that will continue to impact grocery sales. They also identify several features from the inaugural digital grocery benchmark study that didn't rank as high as they would have expected.

How Spotify is evolving, the real threat to its podcast lead, and SXM Media's new AudioID

How Spotify is evolving, the real threat to its podcast lead, and SXM Media's new AudioID

Audio
Mar 01, 2022

On today's episode, we discuss Spotify's Q4 performance and what it tells us about how the audio streaming giant is changing. Then for "In Other News," we talk about what the biggest threat to Spotify's podcasting dominance will be and a new way to improve the accuracy of audio ads. Tune in to the discussion with our analyst Peter Vahle.

Scaling CTV advertising, Android phones curb tracking, and WarnerMedia/Discovery is a go

Scaling CTV advertising, Android phones curb tracking, and WarnerMedia/Discovery is a go

Audio
Feb 28, 2022

On today's episode, we discuss how connected TV (CTV) advertising will scale and how AI is poised to help TV advertisers. Then for "In Other News," we talk about Google curbing cross-app tracking on Android phones and what to expect from the WarnerMedia/Discovery merger. Tune in to the discussion with chief product officer at MNTN Marwan Soghaier and our analyst Paul Verna.

The Weekly Listen: Trump's 'Truth Social' platform, how Apple changed Facebook, and who loves LinkedIn?

The Weekly Listen: Trump's 'Truth Social' platform, how Apple changed Facebook, and who loves LinkedIn?

Audio
Feb 25, 2022

On today's episode, we discuss whether Donald Trump's new "Truth Social" platform can make some noise, Facebook rebranding the News Feed, whether LinkedIn is the best social network, Uber and Lyft's rebound, how Apple changed Facebook, an unpopular opinion about Disney, where Valentine's Day came from, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Blake Droesch and Peter Vahle.

Snapchat and Twitter's Q4, pivoting toward professional content, and mid-roll ads in Snapchat Stories

Snapchat and Twitter's Q4, pivoting toward professional content, and mid-roll ads in Snapchat Stories

Audio
Feb 24, 2022

On today's episode, we discuss the main takeaways from Snapchat and Twitter's Q4 performance. Then for "In Other News," we talk about why social platforms are pivoting toward more professionally created content and the significance of Snapchat testing mid-roll ads within Stories. Tune in to the discussion with our analyst Jasmine Enberg.

Brand Anatomy: How Shutterfly leans into marketing channels that go beyond personalization

Brand Anatomy: How Shutterfly leans into marketing channels that go beyond personalization

Audio
Feb 23, 2022

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Jim Hilt, president of Shutterfly, to discuss how his personalization brand is leaning into a traditional TV campaign for the first time, all while experimenting with nonfungible tokens and next-gen social media efforts to increase its reach with Generation Z.

Around the World with … Marketing’s continued struggle with data privacy

Around the World with … Marketing’s continued struggle with data privacy

Audio
Feb 22, 2022

On today’s episode, we discuss the challenges that marketers continue to face as they look to adhere to data privacy laws around the world. Tune in to the discussion as our analyst Bill Fisher hosts analyst Karin von Abrams and researcher Paola Flores-Marquez.

The Weekly Listen: Super Bowl takeaways, repeating ads, and paying for news

The Weekly Listen: Super Bowl takeaways, repeating ads, and paying for news

Audio
Feb 18, 2022

On today's episode, we discuss the main takeaways (and the best/worst ads) from this year's Super Bowl, the power of bad customer experiences, what repeating ads can do, how hard it is to hold on to subscribers, whether people will pay more for news, an unpopular opinion about Valentine's Day, what the Scottish are best known for, and more. Tune in to the discussion with director of reports editing Rahul Chadha and our analysts Paul Verna and Dave Frankland.

Amazon slows down as its ad business breaks out, 3D shopping, and store openings and closings

Amazon slows down as its ad business breaks out, 3D shopping, and store openings and closings

Audio
Feb 17, 2022

On today's episode, we discuss what Amazon's deceleration is telling us and what to make of the ecommerce giant's ad business breaking out. Then for "In Other News," we talk about whether shopping in 3D can move the needle and what store openings and closings reveal about the brick-and-mortar landscape. Tune in to the discussion with our analyst Andrew Lipsman.

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