Meta Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Meta
Tech's layoff wave could hurt employer branding

Tech's layoff wave could hurt employer branding

Article
May 10, 2022

Cost-cutting and layoffs could hurt employer branding: Companies risk losing their employer reputations as they scale back to protect profitability.

Layoffs are coming as companies focus on profitability

Layoffs are coming as companies focus on profitability

Article
May 09, 2022

A wave of cost-cutting layoffs is coming: GoPuff, Thrasio, and Reef are among the companies rethinking their staffing levels as they shift focus to profitability.

TikTok to surpass YouTube in US—and come after other apps in the process

TikTok to surpass YouTube in US—and come after other apps in the process

Article
May 09, 2022

US TikTok users will spend more time with the social media platform this year than YouTube users will spend on YouTube. This difference will be just about a fraction of a minute but will expand in years to come.

Ecommerce isn't the saving grace Meta needs

Ecommerce isn't the saving grace Meta needs

Article
May 05, 2022

Two years in, Meta’s latest ecommerce effort fails to resonate: Ecommerce could soften the blow to its ad business, but it’s struggling to catch on.

The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?

The Daily: The 3 legs of Meta's advertising stool—how sturdy are they?

Audio
May 05, 2022

Join our analysts Debra Aho Williamson and Andrew Lipsman as they analyze the three legs of Meta's advertising stool—usage, monetization, and commerce—in the wake of the social media giant's Q1 2022 earnings. Get their "Behind the Numbers" take on what's really going on with Meta's business and what it means for the company's future.

Meta’s latest ecommerce push stumbles

Meta’s latest ecommerce push stumbles

Article
May 04, 2022

Two years in, Meta’s latest ecommerce effort fails to resonate: Retailers are frustrated by the lack of basic elements, such as the ability to display products in multiple colors.

The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?

The Daily: Meta's mixed Q1 bag, influencers as brand ambassadors, and is Reels Facebook's future?

Audio
May 04, 2022

On today's episode, we discuss what to make of Meta's turnaround user growth and slowing ad sales. "In Other News," we talk about the most important thing to pay attention to when it comes to influencers this year and whether Reels is Facebook's future. Tune in to the discussion with our analyst Jasmine Enberg.

Meta’s ad sales growth—the slowest in a decade—may hamper its metaverse ambitions

Article
Apr 28, 2022

Meta earnings didn’t quite disappoint: After a particularly challenging prior quarter, Meta didn’t quite right the ship, but it did staunch the bleeding.

Is Meta’s metaverse exploration paying off?

Article
Apr 27, 2022

Meta released its Q1 2022 earnings, revealing the company's slowest revenue growth since going public, for a total of $27.91 billion. Daily active users bounced back by 30 million users to 1.96 billion, following the platform’s first-ever drop in Q4 2021.

Meta turns to a physical store to showcase its metaverse ambitions

Article
Apr 26, 2022

Meta is making a modest step into physical retail: Facebook’s parent company is opening a store on its Burlingame, California, campus to let consumers try its metaverse hardware products.

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Meta’s grand plans for WhatsApp business payments in Brazil have stalled

Article
Apr 21, 2022

Contractual issues have reportedly stalled its plans to let users send money to businesses via WhatsApp.

Q&A: Delta CleanTech’s executive chairman on Big Tech’s $925M investment in carbon removal

Article
Apr 21, 2022

‘This is what we’ve always needed’: We talk with Delta CleanTech’s Lionel Kambeitz about what Big Tech’s plan to invest $925 million in carbon removal technologies means for his industry.

The Metaverse

The Metaverse

Report
Apr 19, 2022

The metaverse is expected to be a major disruptor across industries, but it's still early days for the emerging realm. In this report, we look at how different markets are embarking on their own metaverse business models.

The metaverse draws high hopes from businesses and consumers alike

Article
Apr 19, 2022

Among executives worldwide, 72% believe the metaverse will have at least some positive impact on their organization. Some 13% expect this mixed-reality realm to redefine their industry, while 28% think it will enable new business practices and help them reach new customers. Another 28% anticipate the metaverse will have minimal or no positive effect on their company.

WhatsApp’s new Communities features offers additional features to enrich private conversations across groups

WhatsApp’s new Communities features offers additional features to enrich private conversations across groups

Article
Apr 19, 2022

WhatsApp looks to take group messaging to a new level: Communities feature allows separate groups to unite with encrypted communications.

Meta moves to monetize its metaverse via creator-sold virtual goods, taking a new stance

Meta moves to monetize its metaverse via creator-sold virtual goods, taking a new stance

Article
Apr 13, 2022

Meta looks to bring commerce to its Horizon Worlds platform: Creators can earn money from their metaverse products and experiences under a test program.

TikTok and Douyin will account for more than 5% of global digital ad spend this year

TikTok and Douyin will account for more than 5% of global digital ad spend this year

Article
Apr 13, 2022

Ad revenues for short-video-sharing app TikTok and Chinese sister app Douyin will hit $31.66 billion this year to account for 5.3% of the global digital ad market.

How retail can drive adoption of augmented reality

How retail can drive adoption of augmented reality

Article
Apr 07, 2022

Retailers have long had an eye on augmented reality (AR), but it still has unrealized potential for shopping purposes.

Dimon says growing competition is weakening banks’ financial roles

Article
Apr 06, 2022

Dimon warns of competition diminishing banks’ role in financial services: The JPMorgan Chase CEO’s annual letter to shareholders identified rising competitors and defended tech spending as necessary for maintaining the bank’s standing.

Twitter, Meta increase 3D advertising as a stepping stone to the metaverse

Twitter, Meta increase 3D advertising as a stepping stone to the metaverse

Article
Apr 06, 2022

3D advertising on rise as brands step toward the metaverse: Twitter and Meta are banking on new ad types to propel growth.

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