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Marketplaces Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketplaces
Retail Ecommerce and Digital Buyer Trends in 2024: Argentina

Retail Ecommerce and Digital Buyer Trends in 2024: Argentina

Report
Nov 19, 2024

Argentina's ongoing macroeconomic challenges and triple-digit inflation rates have curbed online consumer spending. However, pockets of growth opportunities still exist.

Unified Commerce Ecosystem 2024

Unified Commerce Ecosystem 2024

Report
Nov 18, 2024

Retailers are prioritizing unified commerce solutions to help gain a complete picture of their business operations—including consumer behavior. As the tech landscape becomes more complex, key players are emerging across channels.

Retail Ecommerce and Digital Buyer Trends in 2024: Mexico​

Retail Ecommerce and Digital Buyer Trends in 2024: Mexico​

Report
Nov 15, 2024

Understanding the nuances of how and where Mexico’s 67.5 million digital buyers spend their money online is key for brands and retailers to succeed in this thriving ecommerce market.​

UK Social Commerce 2024

UK Social Commerce 2024

Report
Nov 12, 2024

Social commerce is gaining momentum in the UK—with sales set to double by 2028—as major brands join TikTok and as more people shop on social platforms.

Retail’s growth opportunities: Categories, channels, and countries

Article
Oct 10, 2024

The boom times for ecommerce and retail have largely passed. “It’s going to be harder [for retailers] to identify pockets of growth and opportunity. But, the good news is that it’s not going to be that roller coaster of demand fluctuations that has been challenging for retailers to navigate over the last couple of years,” our analyst Blake Droesch said.

Retail and Ecommerce Sales Benchmarks: Q4 2024

Retail and Ecommerce Sales Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Amazon vs. Other Retailers Benchmarks: Q4 2024

US Amazon vs. Other Retailers Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q4 2024

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Ecommerce Sales Benchmarks: Q4 2024

US Ecommerce Sales Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Grocery Ecommerce Benchmarks: Q4 2024

US Grocery Ecommerce Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

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US Holiday Ecommerce SalesBenchmarks: Q4 2024

US Holiday Ecommerce Sales Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

US Total Retail Sales Benchmarks: Q4 2024

US Total Retail Sales Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

Worldwide Ecommerce Benchmarks: Q4 2024

Worldwide Ecommerce Benchmarks: Q4 2024

Report
Sep 30, 2024

This is the first installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers calibrate their sales mix against the market.

Reimagining Retail: Why are so many new peer-to-peer resale marketplaces are being launched and how they can succeed

Audio
Sep 11, 2024

On today's podcast episode, we discuss why many retailers are choosing now to launch peer-to-peer marketplaces, why consumers might choose IKEA’s resale platform versus the already established players like Facebook Marketplace and eBay, and what they need to be successful. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and Sarah Marzano.

Roblox leans into the creator economy with convenience features

Roblox leans into the creator economy with convenience features

Article
Aug 30, 2024

Roblox plants deeper roots in the creator economy: The video game platform is at a fascinating crossroads of gaming and digital advertising.

Shein, Temu win over Gen Z shoppers

Shein, Temu win over Gen Z shoppers

Article
Aug 30, 2024

Gen Z shoppers embrace Temu, Shein, and TikTok Shop: 1 in 4 makes a purchase at a Chinese online marketplace at least once a week, as their array of cheap, trendy goods proves impossible for the price-sensitive cohort to resist.

US Ecommerce Forecast 2024

US Ecommerce Forecast 2024

Report
Aug 23, 2024

US retail and ecommerce sales will maintain stable growth over the next five years, with pockets of opportunity emerging from new digital consumers and mobile-first online shopping trends.

The Marketplace Opportunity

The Marketplace Opportunity

Report
Jul 24, 2024

Retail sales via online marketplaces are growing faster than overall ecommerce. As competition in the sector rises, brands and retailers must navigate the challenges of an increasingly complex landscape.

Data Drop: 5 Charts on US Retail Marketplaces and Temu’s Impact

Data Drop: 5 Charts on US Retail Marketplaces and Temu’s Impact

Report
Jul 02, 2024

Marketplaces will continue to expand their share of US retail ecommerce as new players with roots in China vie for prominence.

The US Online Marketplace Shopper

The US Online Marketplace Shopper

Report
Jun 27, 2024

As the share of US ecommerce sales on marketplaces continues to expand, our latest survey examines consumer buying habits and expectations across leading platforms.

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