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Marketplaces Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketplaces
Payment Facilitators

Payment Facilitators

Report
Jun 21, 2021

The payfac model has catapulted into the mainstream, thanks to payments disruptors like PayPal, Square, and Stripe. The growth in the number of payfacs, and in the payment volume passing through them, is reshaping key relationships within the payments ecosystem. But the model bears some drawbacks for the diverse swath of companies adopting it, as well as for the merchants that work with them.

Amazon faces its first US government antitrust suit, and it certainly won’t be its last

Article
May 27, 2021

Amazon's antitrust debut: DC's lawsuit marks the company's first formal complaint by the US government—but with several probes ongoing and with Amazon continuing its rapid expansion, more suits are certain to come soon.

Fewer UK buyers will engage in cross-border retail ecommerce amid Brexit

Fewer UK buyers will engage in cross-border retail ecommerce amid Brexit

Article
Dec 21, 2020

With a hard Brexit looming, 2020 will be the peak of cross-border ecommerce penetration in the UK, according to the latest forecast from eMarketer, an Insider Intelligence company. This year, 22.8 million people in the UK will have made a cross-border ecommerce purchase, representing 46.0% of internet users and 50.2% of digital buyers.

Mercado Libre will surpass $20 billion in ecommerce sales in 2020

Mercado Libre will surpass $20 billion in ecommerce sales in 2020

Article
Dec 20, 2020

Latin American ecommerce giant Mercado Libre has benefitted immensely from the pandemic, as stay-at-home orders forced consumers to buy online. According to our inaugural forecast on Mercado Libre, the online marketplace’s sales will surge 46.5% in Latin America by the end of 2020, to $20.51 billion. And it still has room to grow in several key markets—even where it already dominates.

Future of Retail 2021

Future of Retail 2021

Report
Dec 18, 2020

The retail industry is transforming at both physical stores and in digital. This report examines 10 trends that will most shape retail in the year ahead.

Where do US consumers begin their product searches?

Where do US consumers begin their product searches?

Article
Nov 29, 2020

A majority share of consumers are now taking to marketplaces first when shopping online. According an August 2020 survey from ecommerce ad agency ChannelAdvisor conducted by Dynata, 53% of US adults said they began product searches at Amazon when planning to make a digital purchase.

The Ad Platform: Advertising on Amazon During the Pandemic

The Ad Platform: Advertising on Amazon During the Pandemic

Audio
Apr 15, 2020

Melissa Burdick, co-founder and president of Amazon ad buying technology provider Pacvue, joins host Nicole Perrin to explain Amazon's ad products and shares how the ongoing crisis (including logistics difficulties) is changing advertising on the ecommerce marketplace.

AliExpress and Amazon Are Bolstering Spain's Booming Ecommerce Market

Article
Feb 19, 2020

Ecommerce sales in Spain will grow faster than any other country in Western Europe in the next three years, propelled by the rise of AliExpress and its continued competition with Amazon to be the go-to marketplace.

What Ecommerce Sellers Need to Watch for When Expanding to Marketplaces

What Ecommerce Sellers Need to Watch for When Expanding to Marketplaces

Article
Sep 17, 2019

Amazon has revolutionized the online marketplace, but that doesn’t mean businesses are only interested in selling on a single platform. Diversification of marketplaces remains a key prospect, and given that each platform has distinct requirements, managing a multichannel ecommerce strategy can be an arduous task.

Marketplaces 2019

Marketplaces 2019

Report
Aug 06, 2019

To explore new online sales channels, B2B sellers are looking to marketplaces like Amazon, Alibaba and others. This report will cover how and why B2B sellers use marketplaces and how these platforms are transforming B2B ecommerce.

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Latin America Ecommerce 2019

Latin America Ecommerce 2019

Report
Jun 27, 2019

This report provides a regional and country-by-country analysis for retail ecommerce and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, Chile and Mexico. It also examines emerging trends and key drivers fueling regional market movements.

US Ecommerce 2019

US Ecommerce 2019

Report
Jun 27, 2019

US ecommerce will continue to grow by double digits in 2019 amid a strong economic backdrop that is beginning to moderate compared with prior years.

How More Brands Are Reacting to Increased Online Competition

How More Brands Are Reacting to Increased Online Competition

Article
Dec 05, 2018

While a gap in ecommerce adoption between retailers and brand manufacturers used to be quite prevalent, it’s now common practice for brands to sell online, a trend that will continue to increase in 2019.

More Retailers Are Shifting Their Sales to Amazon Marketplace

More Retailers Are Shifting Their Sales to Amazon Marketplace

Article
Nov 29, 2018

Online retail sales—outside of the top 10 companies analyzed—will see a decline in ecommerce sales growth, by roughly 3.8% this year, according to a new eMarketer forecast.

Visual Search 2018

Visual Search 2018

Report
Sep 26, 2018

Visual search is evolving rapidly from a niche tool to a more broadly offered and used tool for finding information. This report looks at how consumers use visual search and how marketers should utilize it.

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