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Marketplace Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Marketplace

Walmart bets on online wellness hub to revive healthcare ambitions

Article
Jan 09, 2026

Walmart’s low-risk online health hub could funnel customers to retail and pharmacy without the heavy overhead of primary care.

Retail and Ecommerce Sales Benchmarks: Q2 2025

Retail and Ecommerce Sales Benchmarks: Q2 2025

Report
Jul 02, 2025

This is the Q2 2025 installment of our “Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

US Amazon vs. Other Retailers’ Benchmarks: Q2 2025

US Amazon vs. Other Retailers’ Benchmarks: Q2 2025

Report
Jul 02, 2025

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands calibrate their sales mix against the market.

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q2 2025

US Apparel, Footwear, and Accessories Ecommerce Benchmarks: Q2 2025

Report
Jul 02, 2025

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands calibrate their sales mix against the market.

US Ecommerce Sales Benchmarks: Q2 2025​

US Ecommerce Sales Benchmarks: Q2 2025​

Report
Jul 02, 2025

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.​

US Grocery Ecommerce Benchmarks: Q2 2025

US Grocery Ecommerce Benchmarks: Q2 2025

Report
Jul 02, 2025

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

US Holiday Ecommerce Sales​ Benchmarks: Q2 2025​

US Holiday Ecommerce Sales​ Benchmarks: Q2 2025​

Report
Jul 02, 2025

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.​

US Total Retail Sales Benchmarks: Q2 2025

US Total Retail Sales Benchmarks: Q2 2025

Report
Jul 02, 2025

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

Worldwide Ecommerce Benchmarks: Q2 2025

Worldwide Ecommerce Benchmarks: Q2 2025

Report
Jul 02, 2025

This is the Q2 2025 installment of our "Retail and Ecommerce Sales Benchmarks” series, which helps retailers and brands gauge their sales mix against the market.

Klarna brings eBay tie-up to the US

Klarna brings eBay tie-up to the US

Article
Apr 24, 2025

The BNPL provider is racking up partners in a major expansion push before its now-delayed IPO

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Meta, Apple fined a collective €700 million for violating DMA

Article
Apr 23, 2025

Meta and Apple receive first fines for DMA violation: The landmark decision marks the biggest effort to date to curb the market power of Big Tech.

Meta opens Marketplace up to EU classifieds ad sellers

Article
Feb 14, 2025

Meta’s EU Marketplace ad change shifts power to regulators: The company will allow rivals to buy ads on Marketplace in compliance with EU rules

Amazon’s tech, Temu’s ads, and Sephora’s entertainment endeavor top January’s list of most interesting retailers

Article
Feb 03, 2025

In January, the most interesting retailers capitalized on New Year’s trends like resolutions, lower-alcohol consumption, and an influx of holiday returns. Poshmark and Sephora introduced new partnerships, while Amazon and Temu increased their own retail media-related offerings. Here are the eight most significant retail developments of January 2024, ranked by their potential market impact.

How consumers are shopping across beauty, clothing, and grocery

Article
Oct 16, 2024

Marketplaces play a major role in beauty and clothing, while grocery shoppers rely on in-store visits. Retailers must balance both online and in-store strategies, leveraging loyalty programs and fast delivery to stay competitive.

Walmart ramps up online marketplace ahead of holiday season

Article
Aug 28, 2024

Walmart enhanced its online marketplace with new capabilities and seller solutions, the retailer announced at its annual Walmart Marketplace Seller Summit this week. Updates include the addition of premium beauty products, expanded fulfillment services, and revamped seller solutions.

The keys to Walmart’s, Target’s Q2 success: Generative AI, curbside pickup, and marketplace growth

Article
Aug 27, 2024

Both retailers used generative AI to improve employee productivity in Q2—Walmart leveraged the tech to improve its product catalog and Target used it to enhance in-store employee tools. Target’s curbside pickup service helped it grow digital comparable sales 8.7% YoY, while Walmart’s marketplace and sales of GLP-1 drugs contributed to its 4.2% comp sales growth YoY.

5 charts on Amazon shoppers

5 charts on Amazon shoppers

Article
Aug 20, 2024

More than 181 million people in the US will be Amazon Prime members this year, representing nearly 7 in 10 (73.7%) US internet users, according to our July 2024 forecast. Many of them turn to influencers before checking out; others can be won over by better discounts from competitor retailers; while some favor Amazon for fashion over groceries.

What’s Whatnot? Meet the livestream platform that’s coming for TikTok Shop and eBay

Article
Apr 25, 2024

Prior to TikTok Shop’s launch last September, live shopping platform Whatnot earned nearly 100% of social shopping gross merchandise value in 2023, according to a recent Earnest Analytics report. What’s Whatnot? Whatnot is a livestream marketplace platform, specializing in the sale of collectibles including sports cards, sneakers, comics, and vintage clothing.

Marketplaces lose share in places where US shoppers start their shopping journeys

Marketplaces lose share in places where US shoppers start their shopping journeys

Article
Mar 13, 2024

40.4% of US shoppers started their shopping journeys in marketplaces in 2023, down from 51.5% in 2022, according to a February 2024 report from Attest.

Reimagining Retail: The genius of Costco and what it can do to get the naysayers to come back

Audio
Oct 18, 2023

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how Costco is getting on and the vision for the wholesale retailer in a crowded marketplace. Then, for "Pop-Up Rankings," we rank the two things Costco can take to the next level and two things it could do to get the naysayers to come back. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.

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