They still see most health ads on linear TV and favor trusted medical sources. And while they avoid AI and social media for most health purposes, CTV is rising as a trusted digital channel.

Sports fuels streaming catalogs: SVOD sports titles jumped 77.5%, giving marketers premium digital arenas.

Baby boomers’ healthcare habits are steady and intentional, shaped by long-standing routines and trusted physician guidance. Familiar channels carry the most weight, while newer ones must prove their value, reshaping how marketers approach reach and influence.

Versant rides digital lift: Platforms and licensing jump, cushioning linear declines as pay TV loses scale.

Amazon personalizes Prime Video ads: Dynamic TV Creative tailors repeat spots using shopping data, turning CTV reach into retail action.

NBCU courts performance skeptics: An updated Performance Insights Hub and AI agents target cleaner TV metrics and tighter cross-channel tracking.

LinkedIn taps Amazon for CTV: B2B marketers can target by job title on streaming TV, blending brand reach with pro data.

WBD’s streaming can’t offset TV slump: Linear ads fall 12% as cord-cutting bites, HBO Max rises, and a Paramount deal looms.

Roku’s ad engine hums: Q1 ad revenues jumped 27% as 38.7 billion streaming hours and premium CTV formats helped pull marketers from linear TV.

Disney’s ABC in regulatory crosshairs: License review threat puts Kimmel inventory—and affiliate stability—on shaky ground.

Charter sheds 51,000 pay TV subscribers in Q1: Cord-cutting accelerates as streaming and digital redraw viewing habits, necessitating marketers adapt.

This FAQ breaks down how these shifts are converging in 2026 and what they mean for marketers planning local media strategies across search, CTV, and OOH.

Comcast rides sports lift: Super Bowl and Olympics drove 135% ad jump, masking modest core gains and proving live events anchor CTV dollars.

Younger consumers respond to GLP-1 ads, but increasing ad spend risks fatigue, making sharper creative and more point-of-care marketing increasingly important.

A new DOJ probe could simplify NFL ad buys—or hand fewer partners tighter pricing control.

Digital media dominates daily consumption, but legacy formats still hold key moments. As streaming, audio, and social media surge, advertisers face a fragmented landscape where attention is growing—but harder to capture.