On today’s podcast episode, we discuss the impact of President Trump’s second year on media, advertising, and technology, including how AI chips are influencing innovation, marketing contingency plans, and the changing role of the CEO. Join Senior Director of Podcasts and host Marcus Johnson, along with Senior Director of Content Jeremy Goldman and Senior Analyst Gadjo Sevilla. Listen everywhere, and watch on YouTube and Spotify.

On today’s podcast episode, the team reports straight from the show floor at NRF’s Big Show 2026 to break down the most compelling themes dominating the conference, noteworthy insights from off-stage and hallway conversations, and what retail leaders should prioritize next based on what mattered most at one of the retail industry’s most influential events. Listen to the discussion with Vice President of Content and host Suzy Davidkhanian, along with Senior Analyst Blake Droesch and Principal Analyst Sarah Marzano.

On today’s podcast episode, we discuss why investors wanted to bring in an outsider to right the ship, what’s most to blame for Target’s recent struggles, and what should be top of the new CEO’s to-do list. Join Senior Director of Podcasts and guest host, Marcus Johnson, and Senior Analysts, Blake Droesch and Arielle Feger.

The technology will improve banks’ customer service and help them deliver more personalized interactions.

We spoke with four CMOs on their approaches to data management, communication, and fostering a culture of innovation to maximize marketing effectiveness.

On today's podcast episode, we discuss the reason why CMOs at top US advertisers are leaving their roles sooner, the main ways the role is changing, and how GenAI is helping them with their jobs. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Kelsey Voss.

The role of the CMO has expanded far beyond traditional marketing expectations. Despite high expectations and many challenges, CMOs can find new opportunities to lead successful teams and drive business growth. Four CMOs share their perspectives for this report.

The CMO's role is complex and challenging: While some have secured their C-suite spot, others face role elimination. This year, CMOs should focus on enhancing internal collaboration and communication for growth, strategically integrating AI, and innovating to maintain a competitive edge.

JPMorgan and Capital One dominated the top spots across all categories, demonstrating their investment in expert staff.

Amazon’s return-to-office policy defies research, enrages employees: Lack of evidence-based decision-making won’t give Amazon the committed employees it needs to take on Big Tech rivals.

Marketers have a wealth of opportunities throughout the buyer’s journey to leverage generative AI. Here's how to use it effectively at each stage of the customer life cycle.

B2B marketers must be aligned with sales to drive revenue and business growth. This might seem a herculean task, but there are ways leaders can surmount relationship, communication, and data challenges and successfully align on shifts in B2B buying.

What is truly promising with generative AI, and when should content marketers stay human? Here’s how content marketers might use ChatGPT and other AI tools and where they should invest time and resources.

B2B marketing leaders have lost their focus on the benefits of email marketing. Email is a key distribution channel, and investments will allow relevant messages with high engagement rates and ROI to be delivered efficiently and effectively.

Twitter’s fallout deepens: More jobs cuts, departures of executives, and distressed debt pose existential concerns for the social media company. Pressure to monetize the platform isn’t enough to save it.

Find out what marketers have learned amid the challenges of the last two years, and gain insight into the future of marketing talent, technology, and strategy. Plus, hear key “State of Marketing Leadership” report highlights from Drift’s Katie Foote, SVP, revenue marketing, and Mark Kilens, vice president, content and community.

Mark Naples, founder and managing partner of public relations firm WIT Strategy, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss communications and leadership strategies during the pandemic. They focus on the need to provide value in marketing communications, the importance of empathy and opportunities across the digital marketing ecosystem.

When Steven Tristan Young, CMO at social commerce marketplace Poshmark, started his career two decades ago, he knew he’d be doing so with the goal of leading a marketing team like Poshmark’s: one focused on brand strategy and aggressive, yet thoughtful, growth.

Informed by over 60 interviews with CMOs, this report covers how the top marketing position has evolved in recent years, what that means for marketing teams and other departments, and analyzes what skills are needed to succeed in the role now and in the future.

Many companies feel good about the progress they’ve made in digital transformation, but is that confidence stalling them from achieving true results? In this presentation, we pair qualitative insights with survey data to help marketers get a pulse check on their progress.