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Healthcare Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Healthcare

More than 100,000 tech workers laid off so far in 2023, but job opportunities are opening up

Article
Feb 15, 2023

Tech layoffs hit Twilio, LinkedIn, Ford, and Yahoo: We could be facing a secondary wave of cost-cutting in the tech field. The good news is opportunities are open in other industries.

The Daily: 2023 health trends—Healthcare is coming home, will Amazon actually buy a hospital system, and more

Audio
Jan 13, 2023

On today's episode, we discuss why—and how—healthcare is coming home, the possibility of Big Tech companies buying hospital systems and offering health insurance, and more. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

Digital Health Trends to Watch for 2023

Digital Health Trends to Watch for 2023

Report
Dec 12, 2022

Retailers and healthcare incumbents are racing to get as close to patients as possible—through in-home services, remote patient monitoring, and at-home tests. Here’s where these trends will lead in 2023.

Q&A: Turn chief product officer Brian Gaspar shares how AI is transforming hiring and recruitment

Article
Nov 07, 2022

Can an AI recruiter save a troubled labor market? AI could disrupt recruiters’ jobs. Turn’s Brian Gaspar spoke with us about bias in AI and how to hire the right talent.

8 top products Amazon showcased at its Fall 2022 Hardware Event

Article
Oct 03, 2022

Omnipresent Amazon craves omniscience: The company’s latest products show it wants to get even closer to customers in the real world. But with concerns over privacy and security, there could be trouble ahead.

US Hispanic's challenges with healthcare highlight an untapped opportunity for marketers, providers

US Hispanic's challenges with healthcare highlight an untapped opportunity for marketers, providers

Article
Sep 27, 2022

Zooming in on young Hispanics and healthcare: We look at the US Hispanic population’s attitudes toward healthcare and what providers and marketers need to do to get the younger generation engaged.

Physician enthusiasm about RPM tools is increasing—especially for care and efficiency, a report finds

Physician enthusiasm about RPM tools is increasing—especially for care and efficiency, a report finds

Article
Sep 15, 2022

We unpack the AMA’s digital health report findings and explore how efficiency is driving RPM adoption.

Spotlight: Digital Detailing in Pharma

Spotlight: Digital Detailing in Pharma

Report
Sep 02, 2022

The pandemic upended the conventional process by which pharmaceutical sales reps pitch their drugs to healthcare professionals. Physicians now demand hybrid in-person and virtual meetings. Pharma marketers must assess ways to refine various digital detailing (aka e-detailing) strategies.

US Digital Ad Spending by Industry 2022

US Digital Ad Spending by Industry 2022

Report
Aug 29, 2022

After two years of dramatic highs and lows for various industries, digital ad spending growth rates will settle into relatively similar patterns for the 10 industries we track. However, aggregate spending will remain vastly different.

Spotlight: US Healthcare and Pharma Digital Ad Spending 2022

Spotlight: US Healthcare and Pharma Digital Ad Spending 2022

Report
Aug 24, 2022

The pandemic is becoming endemic, and the changes consumers adapted to in the past two years—such as telehealth and retail health clinics—are here to stay. Healthcare and pharmaceutical advertisers must reassess their digital strategies to boost engagement with consumers and healthcare professionals.

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A basic laptop hacked a top encryption algorithm in an hour, and there’s no backup plan

Article
Aug 15, 2022

A 60-minute doomsday hack: The federal government’s leading security solution against the post-quantum cybersecurity threat is child’s play for hackers. Businesses could invest in nimbler security solutions amid growing vulnerability.

Mayo Clinic, Mercy Health partner on disease prevention using de-identified patient outcome data

Mayo Clinic, Mercy Health partner on disease prevention using de-identified patient outcome data

Article
Jul 27, 2022

Health systems huddle up on predictive medicine: We detail why large health systems like Mayo Clinic and Mercy are collaborating to advance disease detection.

The Power of Google

The Power of Google

Report
Jul 21, 2022

Beyond just advertising, Alphabet’s tech touches nearly everything. This report looks at 23 of its most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.

Funding is still flowing to AI startups, but flexibility is a must

Article
Jul 18, 2022

AI startups target corporate fear: Mounting recession anxiety is infusing accounting AI startups with cash. Long-term investor interest in AI applications will remain diverse, but startups may have to pivot.

The Daily: Google and health—Google's healthcare ambitions and its consumer health tools

Audio
Jul 13, 2022

On today's episode, we discuss what Google is up to in the healthcare space: how Google is turning Search and YouTube into consumer health tools, how it could disrupt electronic health records, and what Google's relationship with healthcare will look like in five years. "In Other News," we talk about AI scanning medical records to improve your health and whether digital health startups are living up to their hype. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

Healthcare Cloud Spending, US

CollectionSnapshot
Jun 15, 2022

The Daily: Wearable health tech, curbing digital pharmacies, and telehealth's slowdown

Audio
May 17, 2022

On today's episode, we discuss how wearable tech devices will shake up healthcare, which features will make health wearables a must-have, and how Amazon and Apple will continue to disrupt the industry. "In Other News," we talk about why digital pharmacies are getting in trouble and what we should make of telehealth companies slowing down. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

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