Tech layoffs hit Twilio, LinkedIn, Ford, and Yahoo: We could be facing a secondary wave of cost-cutting in the tech field. The good news is opportunities are open in other industries.
On today's episode, we discuss why—and how—healthcare is coming home, the possibility of Big Tech companies buying hospital systems and offering health insurance, and more. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
Retailers and healthcare incumbents are racing to get as close to patients as possible—through in-home services, remote patient monitoring, and at-home tests. Here’s where these trends will lead in 2023.
Can an AI recruiter save a troubled labor market? AI could disrupt recruiters’ jobs. Turn’s Brian Gaspar spoke with us about bias in AI and how to hire the right talent.
Omnipresent Amazon craves omniscience: The company’s latest products show it wants to get even closer to customers in the real world. But with concerns over privacy and security, there could be trouble ahead.
Zooming in on young Hispanics and healthcare: We look at the US Hispanic population’s attitudes toward healthcare and what providers and marketers need to do to get the younger generation engaged.
We unpack the AMA’s digital health report findings and explore how efficiency is driving RPM adoption.
The pandemic upended the conventional process by which pharmaceutical sales reps pitch their drugs to healthcare professionals. Physicians now demand hybrid in-person and virtual meetings. Pharma marketers must assess ways to refine various digital detailing (aka e-detailing) strategies.
After two years of dramatic highs and lows for various industries, digital ad spending growth rates will settle into relatively similar patterns for the 10 industries we track. However, aggregate spending will remain vastly different.
The pandemic is becoming endemic, and the changes consumers adapted to in the past two years—such as telehealth and retail health clinics—are here to stay. Healthcare and pharmaceutical advertisers must reassess their digital strategies to boost engagement with consumers and healthcare professionals.
A 60-minute doomsday hack: The federal government’s leading security solution against the post-quantum cybersecurity threat is child’s play for hackers. Businesses could invest in nimbler security solutions amid growing vulnerability.
Health systems huddle up on predictive medicine: We detail why large health systems like Mayo Clinic and Mercy are collaborating to advance disease detection.
Beyond just advertising, Alphabet’s tech touches nearly everything. This report looks at 23 of its most important business areas, examining their maturity, disruption of the market, leverage over partners, integration with other products, and five-year outlook.
AI startups target corporate fear: Mounting recession anxiety is infusing accounting AI startups with cash. Long-term investor interest in AI applications will remain diverse, but startups may have to pivot.
On today's episode, we discuss what Google is up to in the healthcare space: how Google is turning Search and YouTube into consumer health tools, how it could disrupt electronic health records, and what Google's relationship with healthcare will look like in five years. "In Other News," we talk about AI scanning medical records to improve your health and whether digital health startups are living up to their hype. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
On today's episode, we discuss how wearable tech devices will shake up healthcare, which features will make health wearables a must-have, and how Amazon and Apple will continue to disrupt the industry. "In Other News," we talk about why digital pharmacies are getting in trouble and what we should make of telehealth companies slowing down. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.