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Healthcare Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Healthcare
Using digital therapeutics for patient behavioral change, United Healthcare gets bigger, and Google wants to help you find your next doctor

Using digital therapeutics for patient behavioral change, United Healthcare gets bigger, and Google wants to help you find your next doctor

Audio
Apr 12, 2022

Learn what exactly digital therapeutics are and how they will change the face of healthcare in the future. "In Other News," we examine the strength of United Healthcare's offerings and Google's new health services search feature. Tune in to the discussion with our analyst Rajiv Leventhal. 

'The doctor will see you in the healthcare metaverse,' Teladoc callbacks, and 2022 telehealth trends

'The doctor will see you in the healthcare metaverse,' Teladoc callbacks, and 2022 telehealth trends

Audio
Mar 08, 2022

On today's episode, we discuss what healthcare will look like in the metaverse. For "In Other News," we talk about speaking to your doctor via an Amazon Echo device and the telehealth trends to watch for in 2022. Tune in to the discussion with our analyst Lisa Phillips.

The top ways US patients are using telehealth

The top ways US patients are using telehealth

Article
Jan 18, 2022

Telehealth adoption has shot up over the past two years, with primary care as the most common use case in the US. Some 54% of US telehealth users had accessed this type of care virtually as of October.

US Telehealth Trends 2022

US Telehealth Trends 2022

Report
Jan 10, 2022

Telehealth is here to stay. It’s time for providers, payers, and vendors to give consumers what they want and make telehealth services a competitive advantage—or risk being left behind.

Most large US hospitals short-staffed heading into omicron wave

Most large US hospitals short-staffed heading into omicron wave

Article
Dec 22, 2021

Nearly 100% of large hospitals in the US reported a nursing shortage a month before the omicron variant arrived.

A look at how US healthcare providers use telehealth

A look at how US healthcare providers use telehealth

Article
Dec 17, 2021

As the COVID-19 pandemic wears on, US healthcare providers are incorporating telehealth into their practice, particularly when treating new concerns.

Where US adults purchase their prescription drugs

Where US adults purchase their prescription drugs

Article
Sep 29, 2021

National chain pharmacies are the most common place to fill prescriptions in the US, with 43% of the country’s adults purchasing prescription drugs there as of July 2021.

Amazon delivers healthcare, price transparency, and Alexa's 'refill my prescription' feature

Amazon delivers healthcare, price transparency, and Alexa's 'refill my prescription' feature

Audio
Sep 14, 2021

On today's episode, we discuss the many different ways that Amazon is delivering healthcare, its new online cost comparison tool, and how quickly the company will put its stamp on the health space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Lisa Phillips.

US B2B tech ad spending increased by 50% in 2020

US B2B tech ad spending increased by 50% in 2020

Article
Sep 10, 2021

B2B tech products and services, the largest sector of B2B advertising, saw a massive boost in the US as the pandemic increased demand across the tech industry.

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As Gen Zers enter adulthood, their anxieties are also maturing

As Gen Zers enter adulthood, their anxieties are also maturing

Article
Jul 27, 2021

Here are Gen Z’s top anxieties

Health startups vs. the giants, healthcare's digitization, and AI medical assistants

Audio
Jul 13, 2021

On today's episode, we discuss whether startups like Oscar Health can take on the major health insurers, how the consumerization of healthcare is changing expectations, and what digital tools are leading to healthcare's digitization. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Lisa Phillips.

Canceling care: Rural hospital closures peaked in 2020

Canceling care: Rural hospital closures peaked in 2020

Article
Apr 20, 2021

How many rural hospitals shuttered in 2020?

The 5G Innovation Ecosystem

The 5G Innovation Ecosystem

Report
Mar 18, 2021

In addition to building next-generation smart network infrastructure, 5G startups are piloting use cases across industries that take advantage of the performance advancements of 5G connections.

Post-pandemic, boomers would prefer telehealth providers dial back the text messages

Post-pandemic, boomers would prefer telehealth providers dial back the text messages

Article
Jan 29, 2021

Boomers would rather leave telehealth messages on read

Just 41% of US adults feel comfortable getting the coronavirus vaccine at a hospital

Just 41% of US adults feel comfortable getting the coronavirus vaccine at a hospital

Article
Jan 11, 2021

More US adults would feel comfortable getting the vaccine at their physician’s office, rather than at a hospital or a health clinic.

US Healthcare and Pharma Digital Ad Spending 2020

US Healthcare and Pharma Digital Ad Spending 2020

Report
Sep 30, 2020

Digital ad spending in the US healthcare and pharmaceutical industry will grow by 14.2% to reach $9.53 billion in 2020. Growth is being fueled by ads related to COVID-19, including public service announcements, medical supplies and telemedicine.

Consumer Privacy in the Age of COVID-19

Consumer Privacy in the Age of COVID-19

Report
Jun 05, 2020

As COVID-19 has spread around the world, technology and big data are being used to track outbreaks and slow the virus’s spread. But these systems are also raising thorny privacy concerns.

Young Adults Are More Worried About Financial Impact of COVID-19 than Older Cohorts

Young Adults Are More Worried About Financial Impact of COVID-19 than Older Cohorts

Article
May 06, 2020

More than half of US adults ages 18 to 34 said they’re concerned about being able to pay their rent or mortgage in the next few months during the coronavirus pandemic, according to a recent survey from LeanIn.Org and SurveyMonkey. In contrast, fewer respondents (38%) ages 35 to 64 felt the same way, while 14% of those 65 and older agreed.

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