Report Snapshot

Millennials are the largest US generation, making them a focal demographic. For healthcare marketers, now is the time to establish strong, tailored relationships with this cohort—and to put digital tools at the center of those efforts.

Key Question: How are millennials accessing healthcare now, and how will that affect marketers?

KEY STAT: A majority of millennials turn to digital spaces for health information and advice. They’re very engaged in their health and wellness, using wearables and mobile health apps for fitness and monitoring purposes.