Health insurance Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Health insurance
US uninsured rate among working-age adults hits 11.2%, and nearly half lack adequate coverage

US uninsured rate among working-age adults hits 11.2%, and nearly half lack adequate coverage

Article
Oct 27, 2026

Some 11% of working-age adults are uninsured, and nearly half lack adequate coverage, adding urgency to a key midterm issue for voters.

Weight loss drug patients are willing to switch telehealth platforms when costs and care disappoint

Article
Oct 23, 2026

GLP-1 telehealth brands need transparent pricing and personalized ongoing support to keep patients from switching providers.

Drugmakers, pharmacies gain a new route to cash-paying patients through Epic’s Rx price tool

Drugmakers, pharmacies gain a new route to cash-paying patients through Epic’s Rx price tool

Article
Oct 15, 2026

Epic Rx price tool lets patients compare cash vs. insurance at the doctor’s office, which could help them secure the lowest-cost drugs.

Medical debt drains savings and keeps many insured Americans from seeking care

Article
Sep 18, 2026

32% of working-age Americans with private insurance carry medical debt, with harmful financial and health consequences.

Walmart revives its joint Medicare Advantage strategy with Scan team-up

Article
Sep 16, 2026

Walmart's Medicare Advantage tie-up with health insurer Scan tests whether trusted retailers can influence health choices without directly providing care.

Patients’ TrumpRx confusion leaves doctors on the hook to answer drug pricing questions

Article
Aug 20, 2026

Drug pricing and TrumpRx questions eat into valuable doctor time. Drugmakers need to guide consumers to the right Rx resources.

Higher earners and insured patients aren't immune to medical bill strain

Higher earners and insured patients aren't immune to medical bill strain

Article
Jul 10, 2026

Without upfront cost estimates and early financial guidance, patients are making tough financial trade-offs.

Gen Z is hit hardest as healthcare affordability erodes nationwide

Gen Z is hit hardest as healthcare affordability erodes nationwide

Article
Jun 25, 2026

The healthcare cost crisis hits everyone, but especially Gen Z, making even modest steps like promoting lower-cost products and financial assistance an opportunity for healthcare players to improve their standing with strained patients.

Weight loss drugs’ high costs prompt Cigna to cut employee health plan coverage

Weight loss drugs’ high costs prompt Cigna to cut employee health plan coverage

Article
Jun 03, 2026

Reduced employer coverage of weight loss drugs could push patients to cash-pay options or off treatment, increasing pressure on pharma companies to lower prices.

Healthcare subscriptions widen appeal as coverage gaps grow

Healthcare subscriptions widen appeal as coverage gaps grow

Article
May 28, 2026

Healthcare membership buyers tend to skew younger, but a new GoodRx offering could tap a broader market of consumers losing coverage while still needing routine care.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

CVS beats estimates, raises outlook as Q1 profit nears $3B

Article
May 06, 2026

Like other big health insurers, CVS is exiting unprofitable markets while trimming members—a playbook to earn Wall Street approval as patients scramble for new coverage.

Two-thirds of workers are left in the dark on Rx savings, survey finds

Article
Apr 30, 2026

Health benefits leaders often fail to inform workers about Rx savings options because opaque PBM contracts create confusion, driving the rise of more transparent, direct-to-employer pharma models.

Expiring ACA subsidies drive up uninsured rates, force consumers to switch plans

Article
Mar 20, 2026

As healthier members opt out of ACA plans, insurers will be left with sicker patients who they’ll need to push toward lower-cost care.

GLP-1 price cuts from Novo heighten need for clear messaging

Article
Feb 26, 2026

Drugmakers’ price drops don’t affect all patients the same. Brands and marketers must decode cost complexities where patients already seek out weight loss advice, like on social media.

CVS Health rebounds in Q4 as Aetna turnaround takes hold

Article
Feb 10, 2026

Aetna is finally finding its footing, managing medical costs more effectively, even as industry-wide pressures remain.

TrumpRx launches as a drug discount hub, but reach remains limited

TrumpRx launches as a drug discount hub, but reach remains limited

Article
Feb 06, 2026

The cash-pay discount hub will offer fewer drugs than GoodRx and have limited reach, but drugmakers must still promote it to drive prescription volumes, especially for uninsured drugs.

GLP-1 adherence slows medical costs, even as drug spending stays high

GLP-1 adherence slows medical costs, even as drug spending stays high

Article
Jan 29, 2026

Benefits emerge with adherence, increasing pressure on employers to keep coverage.

5 healthcare and pharma moves you might’ve missed over the holidays

Article
Jan 06, 2026

News on drugmaker deals, weight loss drug coverage, medication price hikes, and health insurance to kick off the New Year.

Nearly $30B in pharma manufacturer coupons go unused

Nearly $30B in pharma manufacturer coupons go unused

Article
Jan 02, 2026

Promoting savings via pharmacies, doctors, and online patient forums could help raise awareness of these coupons and pass on the savings needed to reduce prescription nonadherence.

Most doctors say Trump’s megabill harms vulnerable patients

Article
Dec 26, 2025

Health systems and health insurers are at risk of losing business due to the new law, but have an opportunity to proactively support patients through upcoming changes to Medicaid coverage.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or