The news: 9% of 2025 ACA marketplace enrollees now say they are uninsured, while 50% have either switched marketplace plans or obtained coverage elsewhere, per a KFF poll conducted earlier this month of 1,117 US adults who had marketplace insurance last year. For context, ACA healthcare tax credits that provided financial assistance to about 90% of marketplace enrollees expired at the end of 2025.
Digging into the details: Among 2025 marketplace enrollees who were surveyed:
Younger enrollees dropped out of ACA plans at a higher rate than older people.
Why it matters: KFF’s findings provide one of the first detailed looks at the early effects of the ACA tax credit expiration.
As federal subsidies vanish, returning marketplace enrollees are being forced into a precarious balancing act between maintaining coverage and meeting basic cost-of-living needs.
Implications for health insurers and their marketers: As younger, healthier individuals exit the ACA marketplace to avoid rising premiums, insurance companies’ enrollment mix will shift toward older, high-cost members.
The trickle-down effect could pressure insurer margins: losing out on younger members’ premiums means health plans' remaining premium revenues could be insufficient. These remaining revenues will not be enough to offset the costs of older, sicker members who require more frequent services. This fundamental instability is a big reason why CVS Health/Aetna has exited the ACA marketplace.
Insurers still in the ACA market must equip members with tools and resources to reduce avoidable, high-cost care, especially as monthly premiums surge. This includes doubling down on preventive screenings, covering telehealth for chronic patients who need frequent check-ins, and educating members on finding low-cost services through insurer portals.
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