The news: GoodRx launched GoodRx Companion, a $14.99/month subscription that offers members access to 200 free or low-cost generics, $19 telehealth visits, and a benefits portal with a network of dental, vision, and lab discounts. It adds a broader routine care layer alongside its prescription-focused membership tier, GoodRx Gold, which costs $9.99 to $19.99/month for individuals or families.

Why it matters: GoodRx’s new program could fill critical gaps in insurance amid ongoing uncertainty around insurance coverage and healthcare costs.

For now, subscription healthcare members tend to skew younger, likely because these offerings are marketed primarily online and built around digital-first experiences. Millennials (24%) and Gen Zers (22%) are more likely than the overall population (15%) to have purchased a healthcare subscription or membership program, according to EMARKETER’s January 2026 US Digital Health survey.